web-analytics

Detects traffic spikes, drops, bot activity, and tracking gaps in Umami analytics data, then classifies each anomaly by severity and root-cause hypothesis. Use when investigating unexpected traffic changes or data quality issues. Trigger with "check for anomalies", "why did traffic drop".

Analyzes visitor cohorts, geographic distribution, device/platform mix, and new-vs-returning patterns to identify best audience segments and churn risk. Use when profiling who visits your sites or spotting engagement decline in key cohorts. Trigger with "analyze my audience", "who are my best visitors".

Analyzes page-level traffic performance, classifies rising and declining content, identifies gaps, and recommends data-backed content strategy from Umami analytics. Use when evaluating which content drives results or deciding what to publish next. Trigger with "analyze content performance", "what should I publish next".

Analyzes conversion events, funnel stage drop-off rates, and goal completions to quantify where visitors abandon and what the business impact is. Use when diagnosing funnel health or measuring event-driven conversions across sites. Trigger with "analyze conversion funnel", "where are people dropping off".

Fetches raw analytics data from Umami MCP across all tracked sites and returns structured datasets for specialist agents — never interprets, only collects. Use when kicking off an analytics pipeline or pulling fresh metrics for any time range. Trigger with "collect analytics data", "fetch site metrics".

Push-based web analytics intelligence for your entire site portfolio. Fetches data from Umami (primary) and GA4 (fallback), runs specialist analysis agents in parallel, and delivers actionable insights. Three tiers: mini (30s pulse), medium (2min brief), full (5min deep dive). Supports console, email, and Slack delivery. Trigger with "/analytics", "check my analytics", "how's my traffic", "site stats", "traffic report", "analytics brief", "daily brief".