all-skills

73 skills for AI-powered Google Ads management, built from 15+ years of hands-on experience.
Compatible with Claude Code, Cursor, Codex, and Gemini CLI. Follows the Agent Skills specification.

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Why This Repo?

These skills encode what we learned running Google Ads for hundreds of accounts across every industry vertical — from $500/month local businesses to $500K/month ecommerce brands. Every pattern, threshold, and best practice comes from real campaign data and real optimization decisions, not generated from documentation.

The skills power Buddy Agent, the AI advertising agent at googleadsagent.ai, which manages live Google Ads accounts through the API with a 1,000-pattern knowledge base, multi-model routing (Claude, GPT, Gemini), and persistent entity memory.

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What Does a Skill Look Like?

Every skill is a SKILL.md file with YAML frontmatter per the Agent Skills spec. Here is a real skill from this repo:

---
name: keyword-research
description: >-
  Systematic keyword discovery, expansion, and optimization for Google Ads campaigns.
---

# Keyword Research

## Description

Systematic keyword discovery, expansion, and optimization for Google Ads.
Builds keyword universes from seed keywords through semantic expansion,
competitor mining, search term analysis, and intent-based grouping.

## Use When

- User asks for "keyword research" or "keyword ideas"
- User wants to "expand keywords" or "find new keywords"
- User mentions "negative keywords" or "search term mining"
- User asks about "match types" (broad, phrase, exact)
- User wants to "reduce wasted spend" on irrelevant queries

## Implementation

​```javascript
function assignMatchType(keyword) {
  if (keyword.conversionRate > 0.05 && keyword.volume < 1000)
    return 'EXACT';
  if (keyword.intent === 'transactional' && keyword.wordCount >= 3)
    return 'PHRASE';
  return 'PHRASE';
}
​```

## Platform Compatibility

| Platform    | Supported |
|-------------|-----------|
| Cursor      | ✅        |
| Claude Code | ✅        |
| Codex       | ✅        |
| Gemini CLI  | ✅        |

## Related Skills

- [Ad Copy Generation](../google-ads/ad-copy-generation/)
- [Competitor Analysis](../google-ads/competitor-analysis/)

Every skill follows this structure:

Full format specification: docs/skill-format.md | Official spec: agentskills/agentskills

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Quick Start

Claude Code (Plugin Marketplace)

Register this repo as a plugin marketplace, then install any skill set:

/plugin marketplace add itallstartedwithaidea/agent-skills

Then install by category:

/plugin install google-ads-skills@googleadsagent-skills
/plugin install ai-agent-engineering-skills@googleadsagent-skills
/plugin install claude-mythos-skills@googleadsagent-skills
/plugin install software-dev-skills@googleadsagent-skills
/plugin install security-skills@googleadsagent-skills
/plugin install all-skills@googleadsagent-skills

Claude Code (Direct)

Point Claude at any skill directly:

/read skills/google-ads/keyword-research/SKILL.md

Cursor

Add the skills/ directory to your workspace. Cursor loads SKILL.md files automatically via YAML frontmatter.

npx skills (works with Claude Code, Codex, Cursor, Gemini CLI, Windsurf, Amp, Antigravity)

npx skills add itallstartedwithaidea/agent-skills

Installs all 73 skills to .agents/skills/ in your project. Compatible with 12+ AI coding agents.

Manual Install

git clone https://github.com/itallstartedwithaidea/agent-skills.git
cd agent-skills

Validate all skills

bash scripts/validate-skills.sh

Count skills by category

bash scripts/count-skills.sh

Each SKILL.md is self-contained. Point your agent at it, and it has everything it needs.

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Skills Catalog

73 skills across 10 categories: