aos

Map a client's competitive landscape — name the real competitors, build one profile file per competitor (domain, positioning, the products/services it actually competes on, strengths, observable weaknesses, pages/keywords to watch), maintain a per-business-unit competitor catalogue, and surface the positioning gaps the client can own. Produces brand/competitors/ profiles + CATALOGUE.md + brand/COMPETITIVE_LANDSCAPE.md. SEMrush-aware; degrades to manual research. Trigger on 'analyse the competition', 'who are our competitors', 'competitor map', or when COMPETITIVE_LANDSCAPE.md is a stub.

Diagnoses a business's Go-To-Market strategy against the complete GTM Strategist framework — finds gaps, weaknesses, and opportunities before any action planning.

The privacy gate — scan an artifact for personal data (names, emails, phone numbers, addresses, account / tax IDs, private financial data) and produce an anonymised copy plus a PII report, before the artifact is shared outside the granted folder. Pseudonymises consistently or redacts; never overwrites the original. Trigger on 'anonymise this', 'scrub the PII', 'is this safe to share', or before any deliverable leaves the engagement.

Apply evidence-class provenance tags to the material statements in a draft or deliverable — [DATA] / [STATED] / [INFERRED] / [NARRATIVE] — and report unsourced or over-confident claims. Lite tier: granted-folder only, no connector. Trigger on 'tag the provenance', 'back these statements', 'what evidence class is this', or before shipping a client-facing doc that asserts facts.

Build the belief / fear / JTBD map of a client's marketing decision-makers — identity, capability and value beliefs, fears, and the job each person hires marketing to do. Produces brand/BELIEF_PROFILE.md, the L0 foundation that every downstream brand file filters through.