website-copy-standards

AM Claude Plugins

A collection of specialized AI skills and workflows for Claude Code. Features a comprehensive development pipeline for solo founders plus writing and documentation tools.

Installation

Add this marketplace to Claude Code:

/plugin marketplace add adnanmueller/am-dev-plugins

Then install any plugin:

/plugin install development-pipeline@am-dev-plugins
/plugin install ai-text-humaniser@am-dev-plugins
/plugin install website-copy-standards@am-dev-plugins
/plugin install feature-documenter@am-dev-plugins

Available Plugins

Plugin	Category	Description
development-pipeline	workflow	Full development workflow with 11 specialized agents
ai-text-humaniser	writing	Removes AI-sounding patterns from generated text
website-copy-standards	writing	SEO/GEO optimized website copywriting
feature-documenter	documentation	Generates feature documentation from code analysis

---

Development Pipeline

The flagship plugin — a comprehensive, stack-agnostic development workflow designed for solo founders.

Pipeline Overview

Phase 0  │ BOOTSTRAP         │ Project setup, stack selection
         │                   │
Phase 1  │ PRODUCT MANAGER   │ Requirements, user stories, priorities
         │                   │
Phase 2a │ UX/UI DESIGNER    │ Design brief (lite) or design system (full)
Phase 2b │ ARCHITECT         │ Technical architecture, API contracts, ADRs
         │                   │ [Parallel execution]
         │                   │
         │ ══ APPROVAL GATE #1 ══
         │                   │
Phase 3a │ BACKEND           │ API implementation, business logic
Phase 3b │ FRONTEND          │ UI components, state management
Phase 3c │ QA SPECS          │ Test specifications [Auto-triggered]
         │                   │ [Parallel execution]
         │                   │
Phase 4  │ QA VALIDATION     │ Execute tests, validate quality
         │                   │
Phase 5  │ DEVOPS            │ Local setup → Infrastructure → CI/CD
         │                   │
Phase 6  │ SECURITY AUDIT    │ Comprehensive security review
         │                   │
         │ ══ APPROVAL GATE #2 ══

Specialized Agents

Agent	Phase	Description
Pipeline Coordinator	—	Main entry point, orchestrates workflow
Bootstrap	0	Project initialization and setup
Product Manager	1	Requirements and user stories
UX/UI Designer (Lite)	2a	Quick design brief for MVPs
UX/UI Designer (Full)	2a	Complete design system
System Architect	2b	Technical architecture and APIs
Backend Engineer	3a	Server-side implementation
Frontend Engineer	3b	Client-side implementation
QA Specs	3c	Test specifications
QA Validation	4	Test execution and validation
DevOps	5	Deployment and infrastructure
Security Audit	6	Security assessment

Key Features

• Parallel Execution: Phases 2a/2b and 3a/3b/3c run in parallel
• Human Approval Gates: Critical checkpoints before implementation and deployment
• Universal Handoff Schema: YAML frontmatter for dependency tracking and versioning
• Security Embedded: Security considerations tracked through every phase
• Stack Agnostic: Works with any technology stack

Default Technology Stack

• Frontend: Next.js 14 + Tailwind CSS + Zustand
• Backend: Python 3.11 + FastAPI
• Database: PostgreSQL + Prisma ORM
• Deployment: Vercel (frontend) + Railway (backend)
• CI/CD: GitHub Actions

Project Scope Types

Scope	Documentation	Quality	Speed
MVP	Lite	Balanced	Fast
Production	Full	Comprehensive	Thorough
Prototype	Minimal	Functional	Fastest

Quick Start

1. Install the plugin: /plugin install development-pipeline@am-dev-plugins
2. Say: "I want to build [your idea]"
3. Claude runs the Bootstrap agent to set up your project
4. Progress through phases with next or phase [N]
5. Use status to see pipeline progress

Commands

Command	Description
status	Show current pipeline status
next	Proceed to next phase
phase [N]	Jump to specific phase
approve [doc]	Approve a document
history	Show recent activity

---

AI Text Humaniser

Transforms AI-generated text into natural, human-sounding prose by removing common AI patterns:

• Filler phrases ("It's worth noting that...", "Let's dive in...")
• Corporate buzzwords (leverage, utilize, synergy)
• Overwrought metaphors and weak intensifiers
• Hedging patterns and mechanical transitions

---

Website Copy Standards

Professional website copywriting with: