digital-marketing

Technical SEO audit for traditional search-engine ranking (Google and Bing SERP positioning): Core Web Vitals, meta tags, sitemap, redirects, structured data, mobile, and crawlability. Playwright-powered, scored 0-100, with prioritized fixes and a persistent markdown report. To optimize for being cited inside AI answers (ChatGPT, Perplexity, Google AI Overviews) use /digital-marketing:llm-seo-audit instead. TRIGGER WHEN: the user asks for a technical SEO audit, Core Web Vitals check, structured data review, or search visibility / SERP ranking analysis of a site. DO NOT TRIGGER WHEN: the goal is being cited by AI answer engines (use /digital-marketing:llm-seo-audit), conversion/CTA/copy (use /digital-marketing:content-strategy), or GA4 tracking (use ga4-implementation-expert).

Marketing material and conversion optimization audit -- UX patterns, CTAs, social media, copy quality, product presentation, and visual media with parallel analysis and persistent report. TRIGGER WHEN: the user asks for a content/marketing/CRO audit of a website, landing page, or marketing funnel. DO NOT TRIGGER WHEN: the audit is technical SEO only (use /digital-marketing:seo-audit) or frontend design.

Generate, filter, score, and validate brand names through a structured naming workflow with market saturation analysis, domain checks, trademark screening, and weighted scoring. TRIGGER WHEN: the user asks for brand names, startup names, product names, or company names -- typically with a brief or industry. DO NOT TRIGGER WHEN: renaming source code identifiers (use clean-code), naming files/tests, or picking SEO keywords (use /digital-marketing:seo-audit).

Reply to a customer review with sentiment analysis, adaptive tone, and operational suggestions. TRIGGER WHEN: the user pastes a customer review (Airbnb, Booking, Amazon, Trustpilot, App Store, Google) and asks for a reply or response. DO NOT TRIGGER WHEN: writing general marketing copy (use content-marketer) or responding to code review comments.

Remove AI writing traces from text -- detects 24 patterns (inflated symbolism, promotional language, AI vocabulary, filler phrases, etc.) and rewrites for natural human voice with self-evaluation pass. TRIGGER WHEN: the user asks to humanize prose/text, remove AI-sounding copy, or rewrite articles/blog posts/documentation for natural voice. DO NOT TRIGGER WHEN: cleaning up source code (use /clean-code:clean-code) or translating text.

Expert SEO strategist. Covers technical SEO audits, on-page optimization, structured data, content optimization, and competitive analysis to improve search visibility. TRIGGER WHEN: the user mentions SEO, search rankings, organic traffic, or website optimization DO NOT TRIGGER WHEN: the task is outside the specific scope of this component.

Expert content marketer. Covers multi-channel content creation, analytics, and conversion optimization. TRIGGER WHEN: the user asks about marketing materials, conversion optimization, content strategy, social media, CTAs, or landing page copy DO NOT TRIGGER WHEN: the task is outside the specific scope of this component.

Expert Editor Agent that removes AI writing traces from PROSE/TEXT (any language). Detects and fixes 24 patterns including inflated symbolism, promotional language, and formulaic structures. TRIGGER WHEN: text sounds AI-generated and needs humanization, or the user asks to humanize prose/text. DO NOT TRIGGER WHEN: the task involves refactoring source code (use clean-code:clean-code instead).

Expert in Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation, with deep focus on EU/GDPR Consent Mode v2 compliance, custom event tracking, conversion (Key Event) configuration, remarketing audiences, and diagnostic analysis. Covers vanilla HTML, Next.js/React, and WordPress deployments. TRIGGER WHEN: the user mentions GA4, Google Analytics 4, GTM, Google Tag Manager, gtag, dataLayer, Consent Mode, cookie banner, CMP, iubenda, Cookiebot, Orestbida CookieConsent, Microsoft Clarity, conversion tracking, Key Events, remarketing audiences, Google Ads conversion import, Enhanced Conversions, or "why isn't my site converting". DO NOT TRIGGER WHEN: the task is about server-side analytics infrastructure unrelated to GA4/GTM, BigQuery export pipelines, non-Google analytics tools like Matomo/Plausible/Fathom, or drafting legal Privacy Policy / Cookie Policy / DPA documents (use business:privacy-doc-generator).

Answer-engine optimization (AEO) specialist for Google AI Overviews / SGE, Perplexity, ChatGPT Search, Claude with web search, and Bing Copilot. Audits content for citation-worthiness, E-E-A-T signals, structured data (JSON-LD Schema.org), passage-level clarity, primary-source attribution, llms.txt files, and prompt-injection hardening. TRIGGER WHEN: the user asks to optimize for AI search, answer engines, Google AI Overviews, SGE, Perplexity, ChatGPT Search, Claude Search, or Bing Copilot; asks about E-E-A-T, llms.txt, citation rate in LLM answers, or AI-readable content structure. DO NOT TRIGGER WHEN: the task is traditional organic-ranking SEO (use seo-specialist), paid search (Google Ads / Microsoft Ads), content marketing tone/voice (use content-marketer), or generic copywriting with no search dimension.

Generate professional, empathetic, on-brand responses to online customer reviews. Analyzes sentiment, detects severity, adapts tone, and provides operational suggestions. Supports hospitality (Airbnb, Booking, Tripadvisor) and e-commerce/app (Amazon, App Store, Trustpilot) with sector-specific patterns. TRIGGER WHEN: review, recensione, reply to review, respond to review, risposta recensione, customer review, negative review, bad review, rispondere alla recensione, gestione recensioni, review response. DO NOT TRIGGER WHEN: the task is outside the specific scope of this component.

Knowledge base defining 24 common AI writing patterns (inflated symbolism, promotional language, etc.) and guidelines on how to rewrite them to sound naturally human. TRIGGER WHEN: editing or reviewing text to remove AI traces, or when asked to humanize text. DO NOT TRIGGER WHEN: the task involves refactoring source code or when the task does not involve prose/text refinement.

Brand naming strategist -- generates, filters, scores, and validates brand names through a lateral thinking workflow. Uses 4 lateral thinking techniques (semantic collision, vocabulary shift, invisible hinge, polarization) for creative generation, then filters with 7 naming archetypes, linguistic/phonotactic rules, weighted scoring, domain availability checks, market saturation analysis (existing apps, websites, businesses with same name), trademark pre-screening, and SEO analysis. TRIGGER WHEN: "brand name", "naming", "name my app", "name my product", "product name", "startup name", "come up with a name", "nome del brand", "naming strategico". DO NOT TRIGGER WHEN: the task is outside the specific scope of this component.

Search domains, compare prices, find promo codes, get purchase recommendations. Use when user wants to buy a domain, check domain prices, find domain deals, compare registrars, or search for .ai/.com domains.

Knowledge base for implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) on websites, with deep coverage of EU/GDPR Consent Mode v2 compliance, CMP selection (iubenda, Orestbida CookieConsent), event taxonomy, conversion (Key Event) configuration, remarketing audiences, framework-specific integration (vanilla HTML, Next.js, React, WordPress), Microsoft Clarity and Search Console integration, and diagnostic patterns for low-traffic sites. TRIGGER WHEN: implementing or auditing GA4, GTM, gtag, dataLayer, Consent Mode v2, cookie banner, conversion tracking, Key Events, remarketing audiences, Google Ads conversion import, Enhanced Conversions, or diagnosing why a site has traffic but no conversions. DO NOT TRIGGER WHEN: the task involves non-Google analytics (Matomo, Plausible, Fathom), server-side analytics infrastructure unrelated to GA4/GTM, BigQuery export pipelines, or pure SEO work without a measurement layer.