Event Agency Skills
Your AI assistant doesn't know that a venue contract revision three days before load-in outranks a sponsor asset submission with a two-week buffer. These skills do.
Built by TalkValue — we run events with AI-native workflows and open-source what works.
Quick Start
claude plugin marketplace add talkvalue/event-agency-skills
claude plugin install event-agency-skills
Then in any Claude Code session:
/inbox-digest
Which event should I triage?
KGC 2026
Running: gws gmail +triage --query "KGC 2026" --max 50
3 Immediate -- Venue COI expired, AV load-in unconfirmed, client waiting on walkthrough confirmation
5 Today -- Florist final count, speaker AV rider update, sponsor logo submission
2 Stale -- Vendor rider compliance (36h no reply), dressing room logistics (48h)
What This Is
7 skills that encode real event production knowledge -- stakeholder classification, vendor escalation logic, budget variance thresholds, speaker materials checklists, outreach cadence, and post-event analysis frameworks.
Each skill is domain knowledge first, tools second. They work as standalone expert guides. If you also use the Google Workspace CLI, skills can read your Gmail, Sheets, Calendar, and Drive directly.
Skills
| Skill | What It Does |
|---|
inbox-digest | Classify event emails by stakeholder type and priority tier. Temporal overrides bump vendor emails to urgent as event date approaches. Flags stale threads with escalation paths. |
cold-outreach | Personalized prospecting for event buyers, sponsors, and speakers. Role-specific angles, 4-touch follow-up sequences (D1/D3/D7/D14), and quality checks against repeated phrases. |
vendor-tracker | Track vendor deliverables and contracts with phase-aware urgency. Normal ops: 48h threshold. Advance week: 12h. Show day: phone call, not email. |
speaker-management | Speaker materials collection and content quality. Bio format variants (25/50/100 word), deadline tracking (D-30 bio, D-14 slides), banned fluff words, learning outcome verb rules. |
budget-tracker | Budget vs actuals with category-aware thresholds. Venue 5% overage = alert. Marketing 15% = note. Invoice aging at 30/60/90 days with tone-matched follow-ups. |
post-event-report | Post-event performance analysis. Registration vs attendance, session rankings, sponsor ROI for renewals, channel attribution. Honest about what didn't work. |
registration-analytics | Campaign-to-registration attribution with multiple models (last-touch, first-touch, multi-touch). Segment analysis by industry, role, geography. Benchmarks included. |
See It Work
Vendor tracking in advance week (T-5):
Check vendor status for Summit 2026 — event is May 10
Phase: Advance Week (T-5) -- urgency thresholds tightened
OVERDUE (2):
| Vendor | Type | Item | Days Over | Action |
|---|
| Sound Systems Inc | AV | Final equipment list | 3 days | Phone call to AM immediately |
| Grand Hotel | Venue | COI confirmation | 4 days | Email + cc venue sales manager |
BLOCKED -- Waiting on Us (1):
| City Catering | F&B | Final headcount | Our team owes this by May 7 |
Cold outreach for sponsors:
Draft cold emails for this sponsor list — SommCon 2026, wine industry conference
Target: Napa Valley Vintners -- Sponsor angle
"40% of SommCon attendees are wine distributors actively sourcing new labels. A branded tasting lounge puts your portfolio in front of 200 procurement directors."
Email 1 (Day 1): Personalized pitch with activation idea
Email 2 (Day 3): New info -- early-bird sponsor deadline
Email 3 (Day 7): Industry insight article, light event reference
Email 4 (Day 14): Break-up -- removes pressure, highest reply rate
Prerequisites
Required:
Optional (for Gmail/Calendar/Drive/Sheets integration):
brew install gws && gws auth login
Skills work without GWS. Domain knowledge is the core value. GWS adds live data access.
Safety
Skills that use GWS commands follow a 3-tier safety model:
| Tier | Risk | What Happens |
|---|
| T1 Read | None | Runs automatically -- triage, agenda, list, get |
| T2 Write | Low | Shows preview, asks confirmation -- create, append, upload |
| T3 Dangerous | High | --dry-run first, full preview, explicit approval -- send, reply, delete |
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