ASO & App Marketing Skills
AI agent skills for App Store Optimization (ASO) and mobile app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent Skills-compatible AI assistant to help with keyword research, metadata optimization, competitor analysis, market intelligence, and app growth.
Powered by real App Store data via the Appeeky API.
A web version is also available, powered by AI chats and our MCP: Appeeky Web.
Why This Exists
Most ASO knowledge lives in blog posts, courses, and expensive consultants. We packaged it into skills that any AI agent can use — so you get expert-level ASO guidance directly in your IDE.
Each skill contains battle-tested frameworks, scoring rubrics, and output templates. The agent reads the skill, pulls real data from the App Store (via Appeeky), and gives you actionable recommendations — not generic advice.
Quick Start
Cursor — Settings (Cmd+Shift+J) → Rules → Add Rule → Remote Rule (Github) → paste https://github.com/eronred/aso-skills
Claude Code — npx skills add eronred/aso-skills
Manual — git clone https://github.com/eronred/aso-skills.git && cp -r aso-skills/skills/* .cursor/skills/
Then ask your agent:
"Run an ASO audit for my app (id: 1617391485)"
"Find the best keywords for a meditation app"
"Optimize my App Store title and subtitle"
"How many downloads do I need to reach top 10 in Health & Fitness?"
"What apps are rising in the charts right now?"
"Give me a market briefing for the Games category"
"How are my downloads and revenue trending this month?"
"Help me plan a Christmas In-App Event"
"What seasonal keywords should I add in December?"
"Optimize my Google Play listing"
"My app rating dropped — how do I recover it?"
"Set up a weekly competitor monitoring routine for apps X, Y, Z"
"Help me pitch TechCrunch for my app launch"
"Build an Apple Search Ads campaign structure for my fitness app"
"My app has a crash affecting 2% of sessions — help me triage it"
Or invoke directly: /aso-audit, /keyword-research, /metadata-optimization, /market-movers, /market-pulse, /asc-metrics, /in-app-events, /seasonal-aso, /android-aso, /apple-search-ads, /competitor-tracking
Skills
ASO Core
| Skill | What it does |
|---|---|
aso-audit | Scores your listing across 10 factors (0-100), flags problems, gives a prioritized fix list |
keyword-research | Finds keywords by volume × difficulty × relevance, groups them into primary/secondary/long-tail |
metadata-optimization | Writes title, subtitle, keyword field, description — with 3 variants and character counts |
competitor-analysis | Keyword gaps, creative teardown, positioning map, and specific opportunities to exploit |
seasonal-aso | Seasonal keyword calendar, metadata swap strategy, timing checklist, and trending-moment tactics |
android-aso | Google Play-specific ASO — indexed description strategy, short description, Play Experiments, rating recovery |
Creative & International
| Skill | What it does |
|---|---|
screenshot-optimization | 10-slot screenshot strategy with design briefs, text overlay copy, and competitor audit |
app-icon-optimization | Icon design principles, A/B testing via PPO/Play Experiments, category differentiation, and icon briefs |
review-management | Sentiment analysis, response templates (HEAR framework), rating improvement tactics |
localization | Market prioritization matrix, per-country keyword research, cultural adaptation checklist |