Comprehensive brand health check. Evaluates voice consistency, visual coherence, positioning alignment, and competitor differentiation across all brand touchpoints.
Comprehensive brand health evaluation across voice, visual, and positioning dimensions. Use this to identify inconsistencies in your brand implementation before they damage customer trust.
/plugin marketplace add majesticlabs-dev/majestic-marketplace/plugin install majestic-python@majestic-marketplace[scope: full, voice, visual, positioning]workflows/Comprehensive brand health evaluation across voice, visual, and positioning dimensions.
<audit_scope> $ARGUMENTS </audit_scope>
Default: full (all dimensions)
Options:
full - Complete audit across all dimensionsvoice - Voice consistency audit onlyvisual - Visual coherence audit onlypositioning - Positioning alignment and differentiation onlyScan for brand documentation (run all globs in parallel):
Glob 1: "**/brand-positioning.md" OR ".claude/brand-positioning.md"
Glob 2: "**/brand-voice.md" OR ".claude/brand-voice.md"
Glob 3: "**/STYLE_GUIDE.md" OR ".claude/style-guide.md"
Glob 4: "**/design-system.md" OR "docs/design/*.md"
Glob 5: "**/tailwind.*" OR "**/*.css" (head -5)
Glob 6: "content/**/*.md" OR "blog/**/*.md" OR "app/views/**/*.erb"
Report what exists and what's missing:
| Asset | Status | Location |
|---|---|---|
| Brand Positioning | ✓ Found / ⚠ Missing | [path] |
| Brand Voice Guide | ✓ Found / ⚠ Missing | [path] |
| Style Guide | ✓ Found / ⚠ Missing | [path] |
| Design System | ✓ Found / ⚠ Missing | [path] |
| Content Samples | ✓ Found / ⚠ Missing | [paths] |
If critical assets missing:
/brand-positioning, /brand-voice, /style-guide:newIf scope="full": Run Phases 2, 3, and 4 in parallel (they are independent).
If scope is specific: Run only the matching phase.
From brand-voice.md or STYLE_GUIDE.md, extract:
Collect 5-10 content samples across touchpoints:
For each sample, evaluate:
| Criterion | Alignment | Evidence |
|---|---|---|
| Personality match | ✓ / ⚠ / ✗ | [Quote showing match/mismatch] |
| Tone appropriate | ✓ / ⚠ / ✗ | [Quote showing match/mismatch] |
| Forbidden words | ✓ / ⚠ / ✗ | [Found words from avoid list] |
| Sentence style | ✓ / ⚠ / ✗ | [Examples] |
Calculate voice consistency:
From design-system.md or config files, extract:
Search codebase for:
# Color usage
grep -r "#[0-9a-fA-F]{3,6}" --include="*.css" --include="*.scss"
grep -r "bg-\|text-\|border-" --include="*.html" --include="*.erb" --include="*.jsx"
# Font usage
grep -r "font-family\|font-sans\|font-serif" --include="*.css"
# Hardcoded values (potential violations)
grep -r "px\|em\|rem" --include="*.css" | head -20
| Criterion | Alignment | Issues Found |
|---|---|---|
| Color palette | ✓ / ⚠ / ✗ | [Off-brand colors found] |
| Typography | ✓ / ⚠ / ✗ | [Inconsistent fonts/sizes] |
| Spacing | ✓ / ⚠ / ✗ | [Arbitrary values] |
| Components | ✓ / ⚠ / ✗ | [Inconsistent patterns] |
Calculate visual coherence:
From brand-positioning.md, extract:
Scan key pages for positioning alignment:
Use WebSearch to check:
Search: "[competitor name] + [your key differentiator]"
Search: "[your category] + [your positioning claim]"
| Criterion | Score | Notes |
|---|---|---|
| Message consistency | /25 | [How aligned is messaging?] |
| Differentiation clarity | /25 | [Is differentiation clear?] |
| Audience targeting | /25 | [Is audience addressed?] |
| Competitive uniqueness | /25 | [Is positioning defensible?] |
# Brand Audit Report: [Company Name]
*Generated: [Date]*
---
## Executive Summary
**Overall Brand Health Score: [X]/100**
| Dimension | Score | Status |
|-----------|-------|--------|
| Voice Consistency | [X]/100 | [Strong/Moderate/Weak] |
| Visual Coherence | [X]/100 | [Strong/Moderate/Weak] |
| Positioning Alignment | [X]/100 | [Strong/Moderate/Weak] |
---
## Asset Inventory
| Asset | Status | Recommendation |
|-------|--------|----------------|
| Brand Positioning | [Status] | [Action if needed] |
| Brand Voice | [Status] | [Action if needed] |
| Design System | [Status] | [Action if needed] |
| Style Guide | [Status] | [Action if needed] |
---
## Voice Audit Results
### Score: [X]/100
### Strengths
- [What's working well]
### Issues Found
| Location | Issue | Severity | Fix |
|----------|-------|----------|-----|
| [File/page] | [Description] | High/Med/Low | [Recommendation] |
### Samples Analyzed
[List of content pieces reviewed]
---
## Visual Audit Results
### Score: [X]/100
### Strengths
- [What's working well]
### Issues Found
| Location | Issue | Severity | Fix |
|----------|-------|----------|-----|
| [File] | [Description] | High/Med/Low | [Recommendation] |
### Off-Brand Elements
[List specific violations with file paths]
---
## Positioning Audit Results
### Score: [X]/100
### Current Positioning Statement
> [Extracted positioning]
### Alignment Check
| Page/Asset | Aligned? | Notes |
|------------|----------|-------|
| Homepage headline | [Y/N] | [Details] |
| About page | [Y/N] | [Details] |
| Product page | [Y/N] | [Details] |
### Competitive Landscape
| Competitor | Similar Messaging? | Risk Level |
|------------|-------------------|------------|
| [Comp 1] | [Y/N] | [High/Med/Low] |
| [Comp 2] | [Y/N] | [High/Med/Low] |
### Differentiation Assessment
[Is current differentiation still unique and defensible?]
---
## Priority Recommendations
### High Priority (Fix Now)
1. [Issue] → [Specific action]
2. [Issue] → [Specific action]
### Medium Priority (This Quarter)
1. [Issue] → [Specific action]
2. [Issue] → [Specific action]
### Low Priority (Backlog)
1. [Issue] → [Specific action]
---
## Next Steps
1. [ ] Address high-priority voice inconsistencies
2. [ ] Fix visual deviations in [specific files]
3. [ ] Update [page] to align with positioning
4. [ ] Consider repositioning if competitive overlap found
5. [ ] Schedule next audit: [Recommended date]
---
## Appendix: Files Analyzed
[List all files scanned during audit]
Save report to: docs/brand-audit-[YYYY-MM-DD].md
After generating report, offer:
/brand-positioning, /brand-voice, etc.competitive-positioning skillRecommend: