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Creates email marketing campaign package: strategy, sequence plan, email content, subject lines, automation workflow, testing plan, compliance, and accessibility checks. Saves Markdown files to .aiwg/marketing/email/<campaign-name>/
npx claudepluginhub jmagly/aiwg --plugin marketingHow this command is triggered — by the user, by Claude, or both
Slash command
/marketing:email-campaignThe summary Claude sees in its command listing — used to decide when to auto-load this command
# Email Campaign Command Create comprehensive email marketing campaign with strategy, content, and automation planning. ## What This Command Does 1. **Develops Email Strategy** - Campaign objectives - Audience segmentation - Email sequence planning 2. **Creates Email Content** - Subject lines and preview text - Email body copy - CTA strategy 3. **Plans Technical Setup** - Automation workflow - Personalization strategy - Testing plan ## Orchestration Flow ## Agents Involved | Agent | Role | Output | |-------|------|--------| | Email Marketer | Strategy le...
/email-campaignPlans and writes a complete multi-email campaign sequence — welcome flows, onboarding, promotional, re-engagement, and launch sequences — outputting a campaign brief, sequence map, and all email templates.
/emailInteractively generates marketing email copy and sequences by prompting for scope, type, audience segment, and tone, loading project brand context.
/email-sequenceDesigns complete email sequences with subject lines, body copy, timing, segmentation rules, branching, personalization, and deliverability best practices.
/email-marketing-architectGenerates HTML email marketing strategy with drip campaigns, segmentation, automation workflows, copywriting guidelines, deliverability best practices, and 90-day roadmap.
/follow-upDrafts multi-touch sales email sequences for post-meeting, post-demo, nurture, and re-engagement scenarios. Also supports tone and formatting guidance.
Share bugs, ideas, or general feedback.
Create comprehensive email marketing campaign with strategy, content, and automation planning.
Develops Email Strategy
Creates Email Content
Plans Technical Setup
Email Campaign Request
↓
[Email Marketer] → Campaign Strategy & Sequence
↓
[Copywriter] → Email Copy & Subject Lines
↓
[Graphic Designer] → Email Design Direction
↓
[Legal Reviewer] → CAN-SPAM Compliance
↓
[Quality Controller] → Email QC Checklist
↓
[Accessibility Checker] → Email Accessibility
↓
Email Campaign Package Complete
| Agent | Role | Output |
|---|---|---|
| Email Marketer | Strategy lead | Sequence, automation |
| Copywriter | Content | Copy, subject lines |
| Graphic Designer | Design | Visual direction |
| Legal Reviewer | Compliance | Legal review |
| Quality Controller | QC | Pre-send checklist |
| Accessibility Checker | Accessibility | Email accessibility |
| Type | Description | Typical Sequence |
|---|---|---|
| Nurture | Lead nurturing series | 5-7 emails over 2-4 weeks |
| Promotional | Sales/offer campaign | 2-3 emails over 1 week |
| Announcement | News/launch | 1-2 emails |
| Automated | Trigger-based | Varies by trigger |
Saved to .aiwg/marketing/email/{campaign-name}/:
email-strategy.md - Campaign strategyemail-sequence.md - Email sequence planemails/ - Individual email content
email-1.mdemail-2.mdsubject-lines.md - Subject line optionsautomation-flow.md - Automation workflowtesting-plan.md - A/B testing strategycompliance-checklist.md - Legal compliancePurpose: Provide upfront direction to tailor priorities and approach
Examples:
--guidance "Nurture sequence for enterprise leads"
--guidance "High personalization, segment by industry"
--guidance "Mobile-first design, 60% mobile open rate"
How Applied:
Purpose: Guide through discovery questions for comprehensive input
Questions Asked (if --interactive):
# Nurture sequence
/email-campaign "New Subscriber Welcome" --campaign-type nurture
# Promotional campaign
/email-campaign "Black Friday Sale" --campaign-type promotional
# Product announcement
/email-campaign "Feature Launch" --campaign-type announcement
# With strategic guidance
/email-campaign "Example" --guidance "Your specific context here"
# Interactive mode
/email-campaign "Example" --interactive