Events Management Command

Invoke with: /wix:events

Purpose

Manage Wix Events, track ticket sales, calculate revenue, and analyze event performance across your site.

What This Command Does

When invoked, this command provides comprehensive event management capabilities:

1. List All Events - View all upcoming and past events with status
2. Event Performance Report - Detailed metrics for specific events
3. Revenue Summary - Total ticket sales and revenue across all events
4. Top Performing Events - Identify your most successful events
5. Upcoming Events - See what's scheduled and expected revenue

Available Operations

1. List All Events

Shows all events with key details:

• Event title and status (SCHEDULED, STARTED, ENDED, CANCELED)
• Date and time
• Registration type (TICKETED vs RSVP)
• Guest limit and current registrations

Example conversation:

You: /wix:events
Claude: I'll show you all your events...

UPCOMING EVENTS (3):
• Summer Music Festival - Jul 15, 2026 - TICKETED - 245/500 tickets
• Yoga Workshop - Mar 5, 2026 - TICKETED - 18/30 tickets
• Community Meetup - Mar 10, 2026 - RSVP - 45 attendees

PAST EVENTS (2):
• Winter Gala - Jan 20, 2026 - ENDED - 500/500 tickets sold
• Networking Night - Feb 1, 2026 - ENDED - 85 attendees

2. Event Performance Report

Get detailed analytics for a specific event:

• Tickets sold vs capacity
• Gross and net revenue (after 2.5% Wix fee)
• Order conversion rate
• Average ticket price
• Check-in status

Example conversation:

You: Show me details for Summer Music Festival
Claude: [Event: Summer Music Festival]

TICKETS & CAPACITY:
- Sold: 245 tickets
- Capacity: 500 (49% full)
- Status: On sale

REVENUE:
- Gross Revenue: $12,250.00
- Service Fees (2.5%): $306.25
- Net Revenue: $11,943.75

ORDERS:
- Total Orders: 89
- Paid Orders: 87
- Conversion Rate: 97.8%
- Average Order: 2.8 tickets

PRICING:
- Average Ticket Price: $50.00

GUESTS:
- Checked In: 0
- Not Checked In: 245

3. Total Events Revenue

Calculate total revenue across all events:

• Total tickets sold
• Total gross and net revenue
• Number of events
• Average revenue per event

Example conversation:

You: What's my total events revenue?
Claude: === TOTAL EVENTS REVENUE ===

ALL TICKETED EVENTS:
- Total Events: 5
- Total Tickets Sold: 1,247
- Gross Revenue: $62,350.00
- Net Revenue (after fees): $60,791.25
- Service Fees: $1,558.75

PERFORMANCE:
- Average tickets per event: 249
- Average revenue per event: $12,158.25
- Top event: Winter Gala ($25,000)

4. Upcoming Events Dashboard

See what's scheduled and projected revenue:

• Events in the next 30/60/90 days
• Expected revenue from confirmed orders
• Capacity utilization
• Recommendations for slow sellers

Example conversation:

You: Show upcoming events
Claude: === UPCOMING EVENTS (Next 30 Days) ===

1. Yoga Workshop - Mar 5, 2026
   - Tickets: 18/30 (60% capacity)
   - Expected Revenue: $540
   - Status: ⚠ Low sales - consider promotion

2. Community Meetup - Mar 10, 2026
   - RSVP: 45 guests
   - Status: ✓ Good attendance

3. Spring Concert - Mar 25, 2026
   - Tickets: 156/200 (78% capacity)
   - Expected Revenue: $4,680
   - Status: ✓ Strong sales

TOTAL EXPECTED REVENUE: $5,220

5. Create Event Report

Generate a comprehensive report for business planning:

• Sales trends over time
• Best performing ticket types
• Geographic distribution of attendees
• Marketing attribution (if UTM codes used)

Use Cases

Use Case 1: Pre-Event Planning

You: I'm planning events for next quarter. Show me my top performing events.
Claude: [Analyzes all past events]

TOP 5 EVENTS BY REVENUE:
1. Winter Gala - $25,000 (500 tickets)
2. Summer Festival - $18,500 (370 tickets)
3. Food & Wine Night - $12,800 (160 tickets)
...

INSIGHTS:
• Gala events have highest revenue per attendee ($50)
• Festival events sell most tickets (avg 350)
• Food events have best profit margin (lower costs)

RECOMMENDATIONS:
• Schedule 2 gala events next quarter
• Consider early bird pricing for festivals
• Add more food & wine themed events

Use Case 2: Event Day Operations

You: Show me who's checked in for Summer Music Festival
Claude: [Event: Summer Music Festival - Live Check-in Status]

ATTENDANCE:
- Total Tickets: 245
- Checked In: 187 (76%)
- Not Checked In: 58

NO-SHOWS:
- Expected no-show rate: ~10% (25 guests)
- Current no-shows: 58 guests

REAL-TIME STATUS:
✓ 187 guests enjoying the event
⏰ Still expecting 58 more guests

Use Case 3: Post-Event Analysis

You: Analyze the results from Winter Gala
Claude: === WINTER GALA - POST-EVENT ANALYSIS ===

TICKETS:
- Capacity: 500
- Sold: 500 (100% sellout!)
- Revenue: $25,000

EFFICIENCY:
- Sold out in: 12 days
- Average order size: 2.3 tickets
- Peak sales: First 3 days (65% of tickets)

ATTENDEES:
- Checked in: 487 (97.4% attendance)
- No-shows: 13 (2.6%)

SUCCESS FACTORS:
✓ Early bird pricing drove initial sales
✓ Group discounts increased order size
✓ Email campaigns converted well

RECOMMENDATIONS:
- Replicate this format for future galas
- Consider raising capacity to 600
- Implement waitlist for next event

Use Case 4: Revenue Forecasting

You: What's my expected events revenue for next month?
Claude: === EVENTS REVENUE FORECAST - March 2026 ===

CONFIRMED EVENTS (3):
1. Yoga Workshop (Mar 5) - $540 confirmed
2. Community Meetup (Mar 10) - RSVP only
3. Spring Concert (Mar 25) - $4,680 confirmed

TOTAL CONFIRMED REVENUE: $5,220

PROJECTED SALES (based on trends):
- Yoga Workshop may reach 25/30 capacity: +$210
- Spring Concert may sell out: +$1,320

OPTIMISTIC FORECAST: $6,750

RECOMMENDATIONS:
• Create promotional campaign for Yoga Workshop
• Add late registration fee to Community Meetup
• Consider adding one more event (avg: $12k revenue)

Key Metrics Tracked

Event Metrics

• Ticket sales count
• Revenue (gross & net)
• Capacity utilization
• Sell-through rate
• Days to sell out

Financial Metrics

• Gross revenue
• Net revenue (after Wix 2.5% fee)
• Average ticket price
• Revenue per attendee
• Service fees paid

Customer Metrics

• Total orders
• Conversion rate (orders → paid)
• Average order size (tickets per order)
• Check-in rate
• No-show rate

Performance Indicators

• Tickets sold per day
• Peak sales periods
• Event-to-event comparisons
• Year-over-year growth

Integration with Other Features

Cross-Sell with eCommerce

You: Do my event attendees buy products too?
Claude: [Analyzes customer overlap]

CROSS-CHANNEL CUSTOMERS:
- Event attendees: 487
- Also bought products: 156 (32%)
- Average product revenue: $45

OPPORTUNITY:
- 331 event attendees haven't shopped
- Potential revenue: $14,895
- Recommendation: Send post-event product offers

Combine with Bookings

You: Compare events vs bookings revenue
Claude: === REVENUE COMPARISON ===

EVENTS: $62,350 (1,247 tickets)
BOOKINGS: $45,800 (612 appointments)
ECOMMERCE: $128,400 (856 orders)

TOTAL BUSINESS: $236,550

Events are 26% of total revenue!

Important Notes

Wix Service Fees

• Wix charges 2.5% per ticket sold
• This can be passed to customer or absorbed
• netPrice = revenue after fees
• Always report both gross and net

Event Types

• TICKETED - Paid events with revenue tracking
• RSVP - Free events (no revenue, just headcount)
• EXTERNAL - Registration handled elsewhere

Refunds

• Refunded tickets are excluded from revenue
• Track refund rates separately
• High refunds may indicate event issues

Tips for Success

1. Create Events Early - Give 30+ days for sales
2. Use Early Bird Pricing - Drives initial momentum
3. Set Capacity Wisely - Sellouts create urgency
4. Add Multiple Ticket Types - VIP, General, Student
5. Track Marketing - Use UTM codes in promotional links
6. Monitor Daily - Check sales velocity
7. Send Reminders - Email campaigns boost late sales

Command Patterns

The command recognizes natural language requests:

"show my events"
"events revenue"
"analyze Summer Music Festival"
"upcoming events"
"which events make the most money"
"events dashboard"
"event check-in status"
"events this month"
"compare event performance"

CMS Integration for Custom Event Data

Link events with custom CMS collections like TonyRobbinsTickets:

You: Show me Tony Robbins ticket data from CMS
Claude: [Queries TonyRobbinsTickets collection]

CMS DATA: TonyRobbinsTickets
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
• UPW - VIP: $2,995 (50 seats remaining)
• UPW - Premium: $1,495 (100 seats remaining)
• UPW - General: $495 (200 seats remaining)
• DWD - Premium: $1,495 (75 seats remaining)

Use /wix:cms to manage CMS data directly.

Skills Activated

This command uses:

• events-management - Core Events API patterns (create, update, tickets, guests, check-ins)
• cms-data-management - CMS integration for custom event data (TonyRobbinsTickets)
• analytics-insights - Business metrics calculations
• wix-api-core - API authentication and pagination

API Permissions Required

Your Wix API key needs these permissions:

• ✅ Read Events
• ✅ Read Event Orders
• ✅ Read Event Guests
• ✅ Read Data Items (CMS)
• ✅ Write Data Items (CMS)

Related Commands

• /wix:cms - CMS data collections management
• /wix:pipeline - Cart-to-customer pipeline kanban
• /wix:bookings - Manage appointments and services
• /wix:revenue-report - Cross-channel revenue analysis
• /wix:analytics - Full business intelligence dashboard
• /wix:customers - Analyze event attendee behavior

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Pro Tip: Run /wix:events weekly to track sales velocity and identify events that need promotional support!