/cs-internal-comms

/cs:internal-comms — Internal change comms (ADKAR + Kotter)

Run the internal-comms skill on this input:

$ARGUMENTS

Three-tool workflow

1. comms_template_filler.py — ADKAR-anchored comms package (pre-comm / announcement / FAQ / follow-up). Each touchpoint tagged with which ADKAR stage it serves (Awareness / Desire / Knowledge / Ability / Reinforcement).

2. change_announcement_builder.py — Kotter 8-step compliant announcement (Urgency → Coalition → Vision → Communicate → Empower → Wins → Sustain → Anchor). Validates: no "exciting news" on disruptive change, no "minor update" on high-magnitude change. Tone calibration via --profile {tech-startup,scaleup,enterprise,public-company,non-profit}.

3. comms_calendar_builder.py — 7-touchpoint sequencing (Prosci minimum for behavioral change). Flags gaps: 2-touchpoint plans for disruptive change, Slack-only for layoffs (anti-pattern — requires synchronous channel), magnitude mismatches.

Hard rules

• Layoff comms never go Slack-only. Synchronous channel required.
• Disruptive change needs ≥ 5 touchpoints with manager-cascade enabled.
• Magnitude downplaying ("minor restructuring" for 30% RIF) is auto-flagged.

Distinct from

• marketing-skill/* — external-facing
• c-level-advisor/internal-narrative — strategic narrative framing (CEO voice)
• c-level-advisor/change-management — executive change strategy. Internal-comms is the tactical authoring layer underneath.