/battle-card [competitor-name]

What This Command Does

Generates a comprehensive competitive battle card for the specified competitor. If a battle card already exists, it updates it with any new intelligence. The battle card is designed to be a quick-reference tool a rep can pull up during a live conversation.

Execution Steps

1. Check Existing Intelligence

Read data/memory/companies/[competitor-name]-battlecard.md  (if exists)
Grep data/memory/deals/ for mentions of [competitor-name]
Grep data/memory/wins/ for deals won against [competitor-name]
Grep data/memory/losses/ for deals lost to [competitor-name]
Read data/memory/learnings/win-rate-factors.md

2. Gather Intelligence

If battle card exists (update mode):

• Check last updated date — if > 90 days, flag as stale and refresh
• Use WebSearch to find news, product changes, and pricing updates since last refresh
• Cross-reference with any new deal outcomes against this competitor
• Update relevant sections while preserving validated intelligence

If no battle card exists (create mode):

• Use WebSearch to research:
  • Company overview, size, funding, and leadership
  • Product capabilities, target market, and pricing model
  • Customer reviews, complaints, and case studies they publish
  • Recent news, product launches, and strategic changes
  • Technology partnerships and integrations
• Use WebFetch on the competitor's website for product and pricing details
• Cross-reference with any internal deal data mentioning this competitor

3. Build SWOT Analysis

Apply the SWOT methodology from the competitor-intel skill:

• Strengths: evidence-based, specific, categorized
• Weaknesses: validated by customer feedback or deal outcomes
• Opportunities: external factors that could help them
• Threats: external factors that could hurt them
• For each quadrant: action translation (how to leverage or defend)

4. Build Positioning Matrix

Score both your solution and the competitor across 10 dimensions (1-5 each):

• Product Breadth, Product Depth, Ease of Use, Integration Ecosystem
• Data & Analytics, Customer Support, Pricing Flexibility
• Brand / Reputation, Innovation Velocity, Vertical Expertise

For each dimension, provide a one-sentence talk track.

5. Design Trap Questions

Create 3-5 trap questions following the design methodology:

• Start with a real weakness
• Frame as a buyer question (not an attack)
• Include expected answers and follow-ups
• Test each question: would it sound natural in a conversation?

6. Identify Landmines

Document competitor claims that don't hold up under scrutiny:

• What they'll say
• What's actually true
• The follow-up question that exposes the gap

7. Compile Pricing Intel

Document everything known about their pricing:

• Pricing model and structure
• Typical price range
• Hidden costs (implementation, minimums, overages)
• Response strategy if they're cheaper

8. Generate the Battle Card

Use the battle card template from the competitor-intel skill. The output must be scannable — a rep should be able to find any section in under 10 seconds.

9. Save to Memory

• Save to data/memory/companies/[competitor-name]-battlecard.md
• Update any deal files where this competitor is mentioned
• Log the creation/update date for freshness tracking

Example Usage

/battle-card tradedesk
/battle-card "Google DV360"
/battle-card criteo
/battle-card magnite

Output Format

See the battle card template and example in skills/competitor-intel/SKILL.md.