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From brand-voice
Generates LLM-ready brand voice guidelines from documents, transcripts, discovery reports, or input. Synthesizes into structured format and saves to .claude/brand-voice-guidelines.md.
npx claudepluginhub anthropics/knowledge-work-plugins --plugin brand-voiceHow this command is triggered — by the user, by Claude, or both
Slash command
/brand-voice:generate-guidelines <sources — documents, transcripts, or description of what you have>The summary Claude sees in its command listing — used to decide when to auto-load this command
**MANDATORY FIRST STEP — do this before anything else, including reading sources or processing arguments.** Check whether the user has a working folder selected for this session. You must verify this before starting any guideline generation work. If there is no working folder, stop and warn the user: "You don't have a working folder selected. Without one, I can't save guidelines to a file — they'll only exist in this conversation and won't persist to future sessions. Please select a working folder and re-run this command. If you'd like to proceed anyway, let me know." Wait for the user to ...
/generate-guidelinesGenerates LLM-ready brand voice guidelines from documents, transcripts, discovery reports, or input. Synthesizes into structured format and saves to .claude/brand-voice-guidelines.md.
/voiceInteractively collects brand voice parameters via questionnaire (scope, personality, tone, channels) and generates customized guidelines.
/01-compile-guidelinesCompile all brand work into final brand guidelines document
/tone-checkAudits copy against a brand voice guide, scoring fit and flagging phrase-level deviations with evidence and rewrite suggestions.
/brand-identity-designerGenerates brand identity guide with strategy, visual identity (colors, typography, logo direction), messaging (taglines, boilerplates), tone of voice guidelines, examples, and roadmap in HTML.
Share bugs, ideas, or general feedback.
MANDATORY FIRST STEP — do this before anything else, including reading sources or processing arguments. Check whether the user has a working folder selected for this session. You must verify this before starting any guideline generation work. If there is no working folder, stop and warn the user: "You don't have a working folder selected. Without one, I can't save guidelines to a file — they'll only exist in this conversation and won't persist to future sessions. Please select a working folder and re-run this command. If you'd like to proceed anyway, let me know." Wait for the user to confirm before continuing.
Generate comprehensive, LLM-ready brand voice guidelines from whatever sources the user provides — brand documents, conversation transcripts, a discovery report from /brand-voice:discover-brand, or direct input.
Process the sources specified in $ARGUMENTS. If none specified, check:
.claude/brand-voice.local.md for known brand material locations/brand-voice:discover-brand firstFollow the guideline-generation skill instructions to:
.claude/brand-voice-guidelines.md inside the user's working folder (archiving any existing file first). Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project.After generation, guidelines are saved locally so /brand-voice:enforce-voice can automatically find them in future sessions.
Supported document formats: PDF, PowerPoint, Word, Markdown, plain text. Supported transcript sources: Gong (MCP), Granola (MCP), Notion meeting notes, manual uploads.