/campaign-performance

Diagnoses underperformance in Google Ads or Meta Ads campaigns, ad sets, or ads via reports and decision tree, ranking causes with evidence and next ops. Read-only.

Interactively analyzes marketing campaign performance: configures scope, period, type, metrics focus via questions; provides insights, optimizations, and ROI attribution.

Runs cross-platform performance review for a brand over specified time period (default: last 30 days), pulling ad data, comparing to KPIs from CLAUDE.md, and producing scorecard table, issues, and top 3 actions.

Analyzes campaign performance metrics across channels, generates insights, attribution analysis, optimization recommendations, and Markdown reports saved to .aiwg/marketing/analytics/.

Monitors campaign metrics over a lookback period, detects KPI anomalies in channels/creatives/audiences, and recommends prioritized actions like budget reallocations with forecasts.

Generate a structured marketing performance report with KPI tracking, trend analysis, anomaly detection, benchmarks, and optimization recommendations.