/nurture

Prerequisites

Before running this command, ensure you have:

• Target segment defined
• Funnel stage identified
• Content assets available

Context Loading

Load these files first:

1. ./README.md - Product context
2. ./docs/personas/ - Buyer personas
3. .claude/skills/email-sequence/SKILL.md - Sequence frameworks

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate email-marketing, email-sequence, content-strategy skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of nurture sequence do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - 4-week nurture with essentials
• Recommended - 6-week sequence with triggers
• Complete - Full sequence with branching
• Custom - I'll specify parameters

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Step 2: Ask Nurture Stage

Question: "What funnel stage is this sequence for?" Header: "Stage" MultiSelect: false

Options:

• TOFU - Awareness, problem education
• MOFU - Consideration, solution evaluation
• BOFU - Decision, purchase ready
• Full Funnel - Complete journey

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Step 3: Ask Content Focus

Question: "What content types should the sequence include?" Header: "Content" MultiSelect: true

Options:

• Educational - How-tos, guides, tips
• Social Proof - Case studies, testimonials
• Product - Features, demos, offers
• Engagement - Surveys, feedback, replies

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Step 4: Ask Trigger Type

Question: "What should trigger sequence entry?" Header: "Trigger" MultiSelect: false

Options:

• Score-Based - Lead score threshold
• Behavior-Based - Specific action taken
• Time-Based - Days since signup
• Segment-Based - Matching criteria

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Step 5: Confirmation

Display summary:

## Nurture Sequence Configuration

| Parameter | Value |
|-----------|-------|
| Product/Service | [description] |
| Funnel Stage | [selected stage] |
| Content Focus | [selected content] |
| Entry Trigger | [selected trigger] |
| Scope | [Basic/Recommended/Complete] |

Question: "Create this nurture sequence?" Header: "Confirm" MultiSelect: false

Options:

• Yes, create sequence - Start creation
• No, change settings - Go back to modify

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Nurture Philosophy

• Lead with value, not pitch
• Match content to buyer journey stage
• Use behavioral triggers, not just time
• Personalize based on engagement

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Workflow

1. Entry Definition

   • Entry criteria (lead score, behavior)
   • Stage progression triggers
   • Exit conditions

2. Sequence Design

   • 6-week nurture cadence
   • Content progression (TOFU → MOFU → BOFU)
   • Behavioral triggers

3. Content Creation

   • Educational content
   • Case study narratives
   • Conversion copy

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Agent Delegation

Task	Agent	Trigger
Entry criteria	lead-qualifier	Segment definition
Sequence design	email-wizard	Primary task
Educational content	copywriter	Content creation

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Output Format

Basic Scope

## Nurture Sequence: [Product]

### Overview
- Trigger: [Entry condition]
- Goal: Move leads to MQL (50+)
- Duration: 4 weeks

### Week 1: Problem Awareness
**Email 1.1 (Day 0)**
Subject: [Subject]
Content: [Industry pain points]

### Week 2: Solution Education
[Structure]

### Week 3: Social Proof
[Structure]

### Week 4: Decision
[Structure]

Recommended Scope

[Include Basic + 6 weeks + Behavioral triggers + Exit conditions + Success metrics]

Complete Scope

[Include all + Branching logic + Score updates + Sales handoff + A/B testing + Re-engagement paths]

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Pre-Delivery Validation

Before delivering nurture sequence:

• Journey stage clearly mapped
• Content progression logical
• Entry/exit triggers defined
• CTAs clear and compelling
• Success metrics set

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Output Location

Save sequence to: ./docs/sequences/nurture-[segment]-[YYYY-MM-DD].md

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Next Steps

After nurture sequence, consider:

• /sequence:welcome - Create welcome sequence
• /content:email - Write detailed email copy
• /crm:sequence - Implement in CRM