/landing

Prerequisites

Before running this command, ensure:

• Offer/product clearly defined
• Target audience identified
• Conversion goal specified (signup, demo, purchase)

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Context Loading (Execute First)

Load context in this order:

1. Project: Read ./README.md for product and positioning
2. Brand: Read ./docs/brand-guidelines.md for voice
3. Copywriting: Load .claude/skills/copywriting/SKILL.md
4. Psychology: Load .claude/skills/marketing-psychology/SKILL.md
5. CRO Skill: Load .claude/skills/page-cro/SKILL.md
6. Templates: Check .claude/skills/common/templates/headline-formulas.md

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate copywriting, marketing-psychology, page-cro skills.

Components: Reference ./.claude/components/interactive-questions.md

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Interactive Parameter Collection

Step 1: Ask Output Scope

Question: "What level of landing page copy do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - Hero + key sections copy
• Recommended - Full page with variations
• Complete - Full page + wireframe + A/B variants
• Custom - I'll select specific sections

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Step 2: Ask Page Type

Question: "What type of landing page?" Header: "Type" MultiSelect: false

Options:

• Lead Gen - Email capture, lead magnet
• Sales Page - Product or service sale
• Demo/Trial - Software demo, free trial
• Event/Webinar - Registration page

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Step 3: Ask Target Audience

Question: "Who is the target audience?" Header: "Audience" MultiSelect: false

Options:

• B2B Decision Makers - Executives, managers
• B2B Technical - Developers, IT professionals
• B2C Consumers - General consumers
• Mixed/Broad - Multiple segments

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Step 4: Ask Page Sections

Question: "Which sections do you need?" Header: "Sections" MultiSelect: true

Options:

• Hero & Value Prop - Headline, subheadline, CTA
• Features/Benefits - What you offer, why it matters
• Social Proof - Testimonials, logos, stats
• FAQ & Objections - Address concerns, close gaps

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Step 5: Confirmation

Display summary:

## Landing Page Configuration

| Parameter | Value |
|-----------|-------|
| Offer | [offer description] |
| Type | [selected type] |
| Audience | [selected audience] |
| Sections | [selected sections] |
| Scope | [Basic/Recommended/Complete] |

Question: "Create landing page copy?" Header: "Confirm" MultiSelect: false

Options:

• Yes, create copy - Start landing page creation
• No, change settings - Go back to modify

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Workflow

1. Audience Analysis

   • Pain points
   • Desired outcomes
   • Objections
   • Decision criteria

2. Value Proposition

   • Core benefit
   • Unique differentiator
   • Proof points
   • Risk reversal

3. Copy Structure

   • Hero section
   • Problem agitation
   • Solution presentation
   • Social proof
   • FAQ/objections
   • Final CTA

4. Conversion Optimization

   • Clear CTA hierarchy
   • Trust signals
   • Urgency elements
   • Form optimization

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Agent Delegation

Task	Agent	Trigger
Landing page copy	copywriter	Primary creation
CRO optimization	conversion-optimizer	Conversion review
SEO elements	attraction-specialist	Organic visibility

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Output Format

Basic Scope

## Hero Section
**Headline:** [Big promise/benefit]
**Subheadline:** [How you deliver]
**CTA:** [Primary action]
**Social proof:** [Quick credibility]

## Problem Section
[Agitate the pain point]

## Solution Section
[Present your solution]

## Social Proof
- [Testimonial 1]
- [Stats/logos]

## Final CTA
[Urgency + clear action]

Recommended Scope

[Include Basic + Feature sections + FAQ + Multiple CTA variations]

Complete Scope

[Include all + Wireframe structure + A/B headline variants + SEO meta tags]

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Output Location

Save landing page to: ./docs/content/landing/[offer]-[audience]-[YYYY-MM-DD].md

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Pre-Delivery Validation

Before delivering landing page copy:

• Value Prop Clear: 5-second test passes
• Headline Compelling: Specific benefit + credibility
• CTA Strong: Action verb + value statement
• Objections Addressed: Key concerns handled
• Social Proof: Testimonials or logos included
• Mobile Considered: Copy works on small screens
• Brand Voice: Matches guidelines
• Variations Provided: 2-3 headline options

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Next Steps After Delivery

1. Review: Stakeholder feedback on copy
2. Design: Hand to designer with copy structure
3. Build: Implement in landing page tool
4. CRO Check: Run /cro:page for optimization
5. Launch: Go live with tracking in place
6. Test: Run /test:ab-setup for A/B variants