Slash Command

/plan

358

Install

Install the plugin

npx claudepluginhub aitytech/agentkits-marketing --plugin agentkits-marketing

Want just this command?

Add to a custom plugin, then install with one command.

Description

Create comprehensive marketing campaign plan

Argument

campaign-name

Namespace

campaign/

Command Content

Prerequisites

Before running this command, ensure:

Campaign name or initiative provided as argument
Budget range is known or can be estimated
Timeline constraints are understood
Key stakeholders/approvers identified

Context Loading (Execute First)

Load context in this order:

Project: Read ./README.md for product and audience context
Brand: Read ./docs/brand-guidelines.md for positioning
Existing Plans: Check ./plans/campaigns/ for prior campaign work
Marketing Skill: Load .claude/skills/marketing-fundamentals/SKILL.md
Content Skill: Load .claude/skills/content-strategy/SKILL.md
Analytics Skill: Load .claude/skills/analytics-attribution/SKILL.md
Benchmarks: Load .claude/skills/common/data/benchmark-metrics.yaml

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate marketing-fundamentals, content-strategy, analytics-attribution skills.

Components: Reference ./.claude/components/interactive-questions.md and ./.claude/components/date-helpers.md

Interactive Parameter Collection

Step 0: Get Current Date (MANDATORY)

CURRENT_DATE=$(date +%Y-%m-%d)
CURRENT_MONTH=$(date +"%B %Y")
NEXT_MONTH=$(date -v+1m +"%B %Y" 2>/dev/null || date -d "+1 month" +"%B %Y")
NEXT_QUARTER_START=$(date -v+1m +%Y-%m-01 2>/dev/null || date -d "+1 month" +%Y-%m-01)

Step 1: Ask Campaign Scope

Question: "What level of campaign planning do you need?" Header: "Scope" MultiSelect: false

Options:

Basic - Quick campaign outline, key elements only
Recommended - Full campaign plan with timeline and budget
Complete - Comprehensive plan with all assets and contingencies
Custom - I'll select specific sections

Step 2: Ask Campaign Goal

Question: "What is the primary goal of this campaign?" Header: "Goal" MultiSelect: false

Options:

Lead Generation - Capture new leads and grow pipeline
Brand Awareness - Increase visibility and recognition
Product Launch - Introduce new product or feature
Revenue/Retention - Drive conversions or retain customers

Step 3: Ask Target Audience

Question: "Who is the primary target audience?" Header: "Audience" MultiSelect: false

Options:

New Prospects - People unfamiliar with our brand
Warm Leads - People who've shown interest
Existing Customers - Current customer base
Specific Segment - I'll define a specific segment

Step 4: Ask Budget Range

Question: "What is the approximate budget for this campaign?" Header: "Budget" MultiSelect: false

Options:

Lean ($0-1K) - Organic and low-cost tactics only
Moderate ($1K-10K) - Mix of organic and paid
Growth ($10K-50K) - Significant paid investment
Enterprise ($50K+) - Full-scale multi-channel campaign

Step 5: Ask Timeline

Question: "What is the campaign timeline?" Header: "Timeline" MultiSelect: false

Options (generated from Step 0):

Sprint (1-2 weeks) - Quick tactical campaign
Standard (1 month) - Starting [NEXT_MONTH]
Quarter (3 months) - Starting [NEXT_QUARTER_START]
Custom dates - I'll specify start and end dates

Step 6: Ask Channels (Multi-select)

Question: "Which channels should we include?" Header: "Channels" MultiSelect: true

Options:

Email & Automation - Email marketing, drip sequences
Paid Media - PPC, display, social ads
Organic & Content - SEO, blog posts, social media
Events & PR - Webinars, partnerships, media outreach

Step 7: Confirmation

Display summary:

## Campaign Configuration

| Parameter | Value |
|-----------|-------|
| Campaign Name | [name] |
| Goal | [selected goal] |
| Target Audience | [selected audience] |
| Budget | [selected range] |
| Timeline | [selected timeline] |
| Channels | [selected channels] |

**Scope:** [Basic/Recommended/Complete]

Question: "Proceed with this campaign plan?" Header: "Confirm" MultiSelect: false

Options:

Yes, create plan - Generate campaign plan
No, change settings - Go back to modify

Workflow

Analyze Objective
- Understand campaign goals and desired outcomes
- Identify target audience and segments
- Define success metrics and KPIs
Research Phase
- Delegate to researcher agent for competitive analysis
- Analyze market trends and opportunities
- Review past campaign performance
Strategy Development
- Define funnel stages and touchpoints
- Determine channel mix and allocation
- Create messaging framework
Content Requirements
- List all content assets needed
- Define content formats and specifications
- Create content briefs
Timeline & Budget
- Create milestone-based timeline
- Allocate budget across channels
- Identify dependencies and risks

Output Format

Basic Scope

# Campaign Plan: [Name]

## Overview
| Element | Detail |
|---------|--------|
| Goal | [Goal] |
| Audience | [Audience] |
| Budget | [Budget] |
| Timeline | [Start] - [End] |

## Key Messages
1. [Message 1]
2. [Message 2]
3. [Message 3]

## Channel Strategy
| Channel | Tactic | Budget % |
|---------|--------|----------|
| [Channel] | [Tactic] | X% |

## Success Metrics
| Metric | Target |
|--------|--------|
| [Metric] | [Target] |

## Next Steps
1. [Action item]
2. [Action item]

Recommended Scope

[Include Basic + Content Calendar + Detailed Tactics + Risk Mitigation]

Complete Scope

[Include all + Asset Specifications + Contingency Plans + Approval Workflow]

Agent Delegation

Task	Agent	Trigger
Competitive research	`researcher`	Market analysis
Content planning	`copywriter`	Asset creation
Timeline creation	`planner`	Schedule development
Channel strategy	`attraction-specialist`	Distribution planning