From xiaohongshu-complete-skills
Crafts compelling Xiaohongshu post titles using frameworks like Number+Promise, Curiosity Gap, Problem-Solution, and Transformation to boost click-through rates and discoverability.
npx claudepluginhub vivy-yi/xiaohongshu-skills --plugin xiaohongshu-complete-skillsThis skill uses the workspace's default tool permissions.
Title writing is crafting compelling headlines that grab attention, spark curiosity, accurately represent content, and entice users to click - the critical first impression for content discovery on Xiaohongshu.
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Title writing is crafting compelling headlines that grab attention, spark curiosity, accurately represent content, and entice users to click - the critical first impression for content discovery on Xiaohongshu.
Use when:
Do NOT use when:
Before (boring titles):
❌ "我的护肤routine"
❌ "好用的产品推荐"
❌ "今天分享穿搭"
❌ "关于xx的一些想法"
After (compelling titles):
✅ "学生党必看: 5个平价好物让你告别选择困难"
✅ "坚持这套护肤30天,变化惊呆了所有人"
✅ "没想到这个每天的习惯竟然毁了皮肤"
✅ "普通女孩如何逆袭? 我做对了这3件事"
4 Title Frameworks:
| Framework | Template | Example | Use For |
|---|---|---|---|
| Number | "N个..." | "5个平价好物" | Lists, collections |
| Promise | "让你..." | "让你皮肤发光" | Benefit-driven |
| Curiosity | "没想到..." | "没想到这个...有用" | Surprising tips |
| Negative | "别再..." | "别再犯这个错误" | Problem-solving |
| Before-After | "如何..." | "如何从0到1万粉" | Transformation |
Ask: What's the ONE thing audience gets?
Examples:
Match content to framework:
Brainstorm multiple angles:
Content: 平价防晒霜推荐
Variants:
1. "学生党平价防晒霜推荐" (basic)
2. "5个防晒霜误区,你中了几个?" (curiosity)
3. "这些百元防晒霜竟然比千元还好用" (surprising)
4. "别再花冤枉钱了,平价防晒霜才是真香" (negative)
5. "从过敏到最爱: 我和防晒霜的爱恨情仇" (story)
Add emotional/trigger words:
Xiaohongshu title limit: ~20 Chinese characters
Techniques:
A/B test approach:
| Mistake | Fix |
|---|---|
| Too long | Keep under 20 characters |
| Clickbait without substance | Deliver on title's promise |
| Vague | Be specific about value |
| No hook | Start with number or curiosity |
| Misleading | Title must match content |
Great titles: 2-3x more clicks Poor titles: Great content gets <100 views
Key metric: Title is 50% of content success.
Related Skills: