From xiaohongshu-complete-skills
Interprets Xiaohongshu account metrics like views, engagement rate, save rate, follower growth; provides formulas, benchmarks, and strategies for content optimization and growth analysis.
npx claudepluginhub vivy-yi/xiaohongshu-skills --plugin xiaohongshu-complete-skillsThis skill uses the workspace's default tool permissions.
Data metrics understanding is knowing what each Xiaohongshu performance metric means, how to calculate it, what benchmarks indicate good vs. bad performance, and how to use metrics to optimize content strategy.
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Data metrics understanding is knowing what each Xiaohongshu performance metric means, how to calculate it, what benchmarks indicate good vs. bad performance, and how to use metrics to optimize content strategy.
Use when:
Do NOT use when:
Before (metrics confusion):
❌ "What does engagement rate mean?"
❌ "Is 5% good or bad?"
❌ Don't know which metrics matter
❌ Overwhelmed by data dashboard
After (metrics clarity):
✅ Know what each metric measures
✅ Understand good vs. bad benchmarks
✅ Focus on metrics that matter
✅ Use data to drive decisions
7 Core Metrics:
| Metric | Formula | Good Benchmark | What It Indicates |
|---|---|---|---|
| Views | Total impressions | 500+ for new accounts | Reach and discovery |
| Engagement Rate | (L+C+S)/Views | 8-12% | Content resonance |
| Save Rate | Saves/Views | 3-5% | Content value |
| Follower Growth | New followers/post | 5-10+ per 1K views | Conversion effectiveness |
| Completion Rate | Watched to end | 70%+ for videos | Content engagement |
| Share Rate | Shares/Views | 1-3% | Shareability |
Weekly tracking minimum:
Tools:
Formula:
Engagement Rate = (Likes + Comments + Shares) / Views
Example:
Views: 1,000
Likes: 100
Comments: 20
Shares: 10
Engagement Rate = (100+20+10)/1000 = 13%
Benchmark:
Saves = content value indicator
Formula: Save Rate = Saves / Views
Benchmark:
Use for: Tutorial, guide, educational content optimization.
Per-post growth:
Benchmark (per 1K views):
Goal: Increase growth rate over time.
Industry averages (varies by niche):
Adjust for: Account size, niche, content type.
Red flags:
Take action: Use specific skills to address issues.
| Mistake | Fix |
|---|---|
| Focusing only on views | Engagement rate matters more |
| Ignoring save rate | Saves = content value |
| Comparing to mega-accounts | Use similar-sized accounts |
| Not tracking over time | Trends matter more than snapshots |
| Analysis paralysis | Focus on 3-5 key metrics |
Data-driven accounts: 3-5x faster growth Ignoring metrics: Stagnation, don't know what works
Related Skills: