From xiaohongshu-complete-skills
Generates engaging Xiaohongshu post content using hooks, conversational tone, clear structure, authentic details, emotional connection, and CTAs. Useful for body text, captions, brand voice, product descriptions.
npx claudepluginhub vivy-yi/xiaohongshu-skills --plugin xiaohongshu-complete-skillsThis skill uses the workspace's default tool permissions.
Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to drive engagement and action.
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Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to drive engagement and action.
Use when:
Do NOT use when:
Before (boring copy):
❌ "这个产品很好用,推荐大家购买"
❌ Formal, distant tone
❌ Generic praise
❌ No personality
❌ No emotional connection
After (engaging copy):
✅ "OMG姐妹们!我终于找到了学生党福音..."
✅ Conversational, excited tone
✅ Personal experience shared
✅ Authentic personality
✅ Emotional resonance
5 Copywriting Elements:
| Content Type | Tone | Structure | Length |
|---|---|---|---|
| Tutorial | Helpful, clear | Problem → Steps → Result | Medium |
| Review | Honest, detailed | Hook → Experience → Verdict | Long |
| Personal | Vulnerable, authentic | Story → Emotion → Reflection | Medium |
| Tips | Energetic, quick | Hook → 3 tips → CTA | Short |
Hook types:
Examples:
Xiaohongshu voice:
Avoid:
Clear structure:
📌 Opening hook (1-2 sentences)
↓
💡 Main content (3-5 bullet points)
↓
✨ Personal experience or tips
↓
🎯 Conclusion + CTA
Use emojis as bullets (improves scannability)
Specificity = authenticity:
Share feelings:
Relate to audience:
Call to action examples:
| Mistake | Fix |
|---|---|
| Too formal | Use conversational, friendly tone |
| Wall of text | Break into paragraphs, use bullets |
| No personality | Share your voice and feelings |
| Generic praise | Be specific and authentic |
| No CTA | Always tell audience what to do |
Engaging copy: 2-3x more comments and shares Boring copy: Skips, low engagement despite good product
**Key metric: Authenticity drives engagement.
Related Skills: