From google-ads
Review Smart Bidding Exploration settings that use flexible ROAS targets to explore new traffic.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit Smart Bidding Exploration settings to ensure campaigns are leveraging flexible targets to discover new converting audiences. Exploration allows Smart Bidding to temporarily bid on traffic outside strict targets, enabling discovery of new audiences. Campaigns see average 19% increase in conversions from previously untapped segments.
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Audit Smart Bidding Exploration settings to ensure campaigns are leveraging flexible targets to discover new converting audiences. Exploration allows Smart Bidding to temporarily bid on traffic outside strict targets, enabling discovery of new audiences. Campaigns see average 19% increase in conversions from previously untapped segments.
Data Source: Standard + Custom GAQL
Standard export shows bid strategies; custom query needed for exploration-specific settings.
Standard Data:
data/account/campaigns/*/campaign.md - Bid strategy settingsdata/account/bidding_strategies.md - Portfolio bid strategy configurationdata/performance/campaigns/*/campaign_metrics_30_days.md - Performance dataReference GAQL:
SELECT
campaign.name,
campaign.bidding_strategy_type,
campaign.target_cpa.target_cpa_micros,
campaign.target_roas.target_roas,
metrics.conversions,
metrics.cost_micros,
metrics.conversions_value
FROM campaign
WHERE campaign.status = 'ENABLED'
AND campaign.bidding_strategy_type IN ('TARGET_CPA', 'TARGET_ROAS', 'MAXIMIZE_CONVERSIONS', 'MAXIMIZE_CONVERSION_VALUE')
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom to get exploration configuration status.
| Condition | Severity |
|---|---|
| Campaign with >100 conv/month, exploration disabled | Critical |
| Exploration enabled but CPA >30% above baseline | Warning |
| Campaign with 50-100 conv/month, exploration disabled | Warning |
| Exploration intensity too aggressive for budget | Warning |
| Campaign with <50 conv/month (exploration not recommended) | Info |
Short format (default):
## Smart Bidding Exploration Audit
**Account:** [Name] | **Smart Bidding campaigns:** [X] | **Exploration enabled:** [Y]
### Critical ([Count])
- **[Campaign]**: [X] conv/mo, exploration disabled -> Enable at balanced intensity
### Warnings ([Count])
- **[Campaign]**: Exploration CPA +[X]% above baseline -> Reduce intensity or review
### Exploration Status
| Campaign | Strategy | Conv/Mo | Exploration | Intensity |
|----------|----------|---------|-------------|-----------|
| [Name] | [Type] | X | [On/Off] | [Level] |
### Recommendations
1. Enable exploration on [Campaign] - Expected +15-20% incremental conversions
Detailed adds: