From google-ads
Update Shopping/PMax product titles with seasonal keywords before peak periods.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Identify opportunities to add seasonal keywords to product titles for Shopping and Performance Max campaigns. Product titles are the primary relevance factor in Shopping ads - incorporating seasonal search terms (e.g., "christmas gift," "black friday deal") improves visibility during high-demand windows.
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Identify opportunities to add seasonal keywords to product titles for Shopping and Performance Max campaigns. Product titles are the primary relevance factor in Shopping ads - incorporating seasonal search terms (e.g., "christmas gift," "black friday deal") improves visibility during high-demand windows.
Data Source: Standard (analysis) + Merchant Center (implementation)
Standard Data:
data/account/campaigns/*/campaign.md - Identify Shopping/PMax campaignsdata/performance/campaigns/*/ad_groups/*/search_terms_metrics_30_days.md - Seasonal query patternsReference GAQL (Shopping Search Terms):
SELECT
campaign.name,
campaign.status,
segments.product_title,
metrics.impressions,
metrics.clicks,
metrics.conversions
FROM shopping_performance_view
WHERE campaign.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
AND metrics.impressions > 100
Use /google-ads:get-custom to identify seasonal search patterns in Shopping campaigns.
Note: Actual feed changes must be made in Google Merchant Center, not Google Ads.
| Condition | Severity |
|---|---|
| Major event within 3 weeks, no seasonal title optimization planned | Critical |
| High-volume seasonal queries not reflected in product titles | Warning |
| Products in gift-relevant categories without "gift" modifiers during Q4 | Warning |
| Prior seasonal titles not reverted post-event | Warning |
| Product categories with low seasonal relevance being modified | Info |
Short format (default):
## Product Feed Seasonal Audit
**Account:** [Name] | **Shopping/PMax campaigns:** [X] | **Optimization opportunities:** [Y]
### Critical ([Count])
- **[Event]**: [X] products in [category] lack seasonal titles -> Add "[modifier]" prefix
### Warnings ([Count])
- **[Query]**: [X] searches, products don't match -> Update titles with "[keyword]"
### Recommendations
1. [Category] products: Add "[seasonal keyword]" prefix by [date]
- Implementation: Supplemental feed or feed rule in Merchant Center
Detailed adds: