From google-ads
Apply negative seasonality adjustments after events when conversion rates drop.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit recently completed events and recommend negative seasonality adjustments to prevent Smart Bidding from overspending during post-event conversion rate drops. After promotional peaks, algorithms continue bidding based on elevated historical performance, leading to overpayment for traffic that is now less likely to convert.
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Audit recently completed events and recommend negative seasonality adjustments to prevent Smart Bidding from overspending during post-event conversion rate drops. After promotional peaks, algorithms continue bidding based on elevated historical performance, leading to overpayment for traffic that is now less likely to convert.
Data Source: Custom GAQL Required
Need to compare event period vs. post-event period performance, which requires specific date range queries.
GAQL Query (Post-Event Performance):
SELECT
campaign.name,
segments.date,
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros,
metrics.average_cpc
FROM campaign
WHERE campaign.status = 'ENABLED'
AND segments.date BETWEEN '[EVENT_END_DATE]' AND '[POST_EVENT_END]'
Run via /google-ads:get-custom with event period and post-event period queries for comparison.
Additional Requirements:
| Condition | Severity |
|---|---|
| Post-event CR drop >30% with no negative adjustment | Critical |
| CPCs elevated >15% post-event while CR declined | Critical |
| Negative adjustment weaker than actual CR decline | Warning |
| Adjustment duration too short for recovery period | Warning |
| Minor event (<15% CR change) without adjustment | Info |
Short format (default):
## Post-Peak Adjustment Audit
**Account:** [Name] | **Recent events:** [X] | **Adjustment gaps:** [Y]
### Critical ([Count])
- **Post-[Event]**: CR dropped [X]%, no adjustment -> Create -[Y]% adjustment for [dates]
### Warnings ([Count])
- **[Event]**: Adjustment -[X]% but actual drop -[Y]% -> Increase to -[Z]%
### Recommendations
1. [Specific negative adjustment with percentage, dates, and campaigns]
Detailed adds: