From google-ads
Use Seasonality Adjustments for expected conversion rate changes during 1-7 day events.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit upcoming events and historical performance to recommend Seasonality Adjustments for Smart Bidding. These adjustments tell the algorithm to expect conversion rate changes during short events (1-7 days) like flash sales, product launches, or holidays, allowing immediate bidding optimization.
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Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Audit upcoming events and historical performance to recommend Seasonality Adjustments for Smart Bidding. These adjustments tell the algorithm to expect conversion rate changes during short events (1-7 days) like flash sales, product launches, or holidays, allowing immediate bidding optimization.
Data Source: Custom GAQL Required
Standard export lacks seasonality adjustment configuration and prior-year event data for comparison.
GAQL Query (Historical Event Performance):
SELECT
campaign.name,
segments.date,
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros,
metrics.all_conversions
FROM campaign
WHERE campaign.status = 'ENABLED'
AND segments.date BETWEEN '[PRIOR_YEAR_EVENT_START]' AND '[PRIOR_YEAR_EVENT_END]'
Run via /google-ads:get-custom with appropriate date ranges for prior-year events.
Additional Requirements:
| Condition | Severity |
|---|---|
| Event within 14 days with no seasonality adjustment configured | Critical |
| Adjustment CR estimate differs from historical by >20 points | Warning |
| Adjustment duration >7 days | Warning |
| Adjustment applied to wrong campaigns or missing key campaigns | Warning |
| No historical data available for upcoming event | Info |
Short format (default):
## Seasonality Adjustment Audit
**Account:** [Name] | **Events (60d):** [X] | **Gaps:** [Y]
### Critical ([Count])
- **[Event]**: [Date range] - No adjustment configured -> Create +[X]% CR adjustment
### Warnings ([Count])
- **[Event]**: Estimate ([X]%) differs from historical ([Y]%) -> Revise to [Z]%
### Recommendations
1. [Priority action with specific dates and CR percentages]
Detailed adds: