skill-142-trademark-policy-management

Skill 142: Trademark Policy Management

Purpose

Audit ad copy for trademark usage, track authorization status for each trademark, and manage exemption requests. Proper trademark management prevents disapprovals, legal issues, and ensures legitimate use.

Data Requirements

Data Source: Standard + Custom GAQL

Standard Data:

• data/account/campaigns/*/*/ads.md - Ad headlines and descriptions

GAQL Query (for trademark violations):

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.policy_summary.approval_status,
  ad_group_ad.policy_summary.policy_topic_entries
FROM ad_group_ad
WHERE ad_group_ad.status = 'ENABLED'
  AND ad_group_ad.policy_summary.approval_status = 'DISAPPROVED'

Run via /google-ads:get-custom with query name trademark_violations.

Analysis Steps

1. Scan ad copy: Identify brand names and potential trademarks in ads
2. Check disapprovals: Filter for TRADEMARKS policy violations
3. Audit authorization: Verify exemption status for each trademark used
4. Assess risk: Flag unauthorized trademark usage
5. Track exemptions: Monitor pending and approved exemption requests

Thresholds

Condition	Severity
Using competitor trademark without exemption	Critical
Trademark disapproval on active ad	Critical
Exemption expiring within 30 days	Warning
Using trademark without documentation	Warning
Trademark in display URL path	Info

Output

Short format (default):

## Trademark Policy Audit

**Account:** [Name] | **Trademarks Used:** [X] | **Issues:** [Y]

### Trademark Usage Summary
| Trademark | Ads Using | Authorization | Status |
|-----------|-----------|---------------|--------|
| [Brand A] | [X] | Reseller | Approved |
| [Brand B] | [Y] | None | Risk |
| [Brand C] | [Z] | Pending | Under Review |

### Trademark Violations
- **[Campaign/AdGroup]**: "[Trademark]" in headline → Remove or get exemption

### Exemption Status
| Trademark | Type | Status | Expiration |
|-----------|------|--------|------------|
| [Brand] | Reseller | Active | [Date] |

### Action Items
1. Remove unauthorized trademark from [X] ads
2. Request exemption for [Y] trademarks
3. Renew exemption for [Z] before [Date]

### Recommendations
1. Maintain exemption documentation
2. Create trademark-free ad variants as backup

Detailed adds:

• Full trademark inventory with authorization status
• Exemption request process guidance
• Trademark-free alternative ad copy suggestions
• Exemption renewal calendar