From google-ads
Analyze month-over-month performance patterns to identify seasonal trends, plan budgets, and set benchmarks.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Analyze your own seasonal performance patterns across 12+ months to identify recurring trends, plan budget allocation, and set realistic targets. Understanding when impressions, costs, and conversions naturally rise or fall prevents overreacting to expected fluctuations.
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Analyze your own seasonal performance patterns across 12+ months to identify recurring trends, plan budget allocation, and set realistic targets. Understanding when impressions, costs, and conversions naturally rise or fall prevents overreacting to expected fluctuations.
Data Source: Custom GAQL Required
GAQL Query:
SELECT
campaign.name,
segments.month,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.search_impression_share
FROM campaign
WHERE campaign.advertising_channel_type = 'SEARCH'
AND segments.date BETWEEN '{start_date}' AND '{end_date}'
Run via /google-ads:get-custom. Use 12+ month date range for meaningful seasonal patterns.
| Condition | Severity |
|---|---|
| Conversion rate drops >30% in specific months repeatedly | Warning |
| Impression share drops >15% during peak months | Warning |
| Budget flat despite clear seasonal performance swings | Warning |
| CPA increases >25% in specific months year-over-year | Info |
Short format (default):
## Seasonal Performance Audit
**Account:** [Name] | **Period:** [start] to [end] | **Campaigns:** [X]
### Monthly Performance Summary
| Month | Impressions | Clicks | Cost | Conv | IS | Trend |
|-------|-------------|--------|------|------|----|-------|
| Jan | [X] | [X] | $[X] | [X] | [X]% | Low season |
| ... | ... | ... | ... | ... | ... | ... |
### Seasonal Patterns Identified
- **Peak months:** [months] — Conversions +[X]% above average
- **Low months:** [months] — Conversions -[X]% below average
- **IS dips:** [months] — Competition increases
### Recommendations
1. Increase budget [X]% for [peak months] to capture additional volume
2. Reduce budget [X]% during [low months] to improve efficiency
3. Apply seasonality bid adjustments for [months] with predictable swings
Detailed adds: