From google-ads
Analyze regional competitive dynamics and identify geographic opportunities based on impression share by location.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Analyze competitive dynamics by geography to identify regions with strong positioning (defend), underserved markets (expand), and areas with poor ROI (evaluate). Geographic insights enable location-based bid adjustments and budget allocation.
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Analyze competitive dynamics by geography to identify regions with strong positioning (defend), underserved markets (expand), and areas with poor ROI (evaluate). Geographic insights enable location-based bid adjustments and budget allocation.
Data Source: Custom GAQL Required
Geographic performance data requires custom GAQL queries.
GAQL Query:
SELECT
campaign.name,
geographic_view.country_criterion_id,
segments.geo_target_region,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions
FROM geographic_view
WHERE segments.date DURING LAST_30_DAYS
AND metrics.impressions > 0
Run via /google-ads:get-custom with query name geo_performance.
| Condition | Severity |
|---|---|
| High-converting region with IS < 40% | Critical |
| Region with CPA > 2x account average | Warning |
| Strong IS region with declining conversion rate | Warning |
| Low IS + low conversion rate region | Info |
Short format (default):
## Geographic Competitive Audit
**Account:** [Name] | **Regions Analyzed:** [X] | **Opportunities:** [Y]
### Geographic Performance Overview
| Region | Impressions | IS | Conv Rate | CPA | Strategy |
|--------|-------------|-----|-----------|-----|----------|
| California | [X] | [Y]% | [Z]% | $[A] | Expand |
| Texas | [X] | [Y]% | [Z]% | $[A] | Defend |
| New York | [X] | [Y]% | [Z]% | $[A] | Optimize |
### Expansion Opportunities (Low IS + Good Performance)
- **[Region]**: [X]% IS, [Y]% conv rate → Increase bids +[Z]%
### Defensive Priorities (High IS + Good Performance)
- **[Region]**: Maintain current strategy
### Optimization Needed (High IS + Poor Performance)
- **[Region]**: [X]% IS but poor CPA → Improve targeting/copy
### Recommendations
1. Increase bid modifier +[X]% for [Region]
2. Reduce spend in [Region] (poor ROI)
Detailed adds: