From google-ads
Track week-over-week search query volume shifts to identify emerging opportunities and declining terms.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Analyze search term data across time periods to identify rising trends (opportunities to add as keywords), declining terms (investigate relevance), and new emerging queries worth capturing.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Analyze search term data across time periods to identify rising trends (opportunities to add as keywords), declining terms (investigate relevance), and new emerging queries worth capturing.
Data Source: Standard + Custom GAQL
Standard Data:
data/performance/campaigns/*/*/search_terms_metrics_30_days.md - Recent search termsGAQL Query (for trend analysis):
SELECT
search_term_view.search_term,
campaign.name,
ad_group.name,
segments.date,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions
FROM search_term_view
WHERE segments.date DURING LAST_14_DAYS
AND metrics.impressions > 0
ORDER BY search_term_view.search_term, segments.date
Run via /google-ads:get-custom with query name search_term_trends.
| Condition | Severity |
|---|---|
| New term with conversion, not added as keyword | Critical |
| Rising term (>100% increase) with good CTR | Warning |
| Declining term (>50% drop) with high spend | Warning |
| High-volume term not in keyword list | Info |
Short format (default):
## Search Term Trends Audit
**Account:** [Name] | **Period:** Last 14 days | **Trending Terms:** [X]
### Rising Trends - Add as Keywords ([Count])
- **"[Term]"**: +[X]% impressions, [Y] conversions → Add as [match type]
- **"[Term]"**: +[X]% impressions, high CTR → Add as exact match
### New High-Potential Terms ([Count])
- **"[Term]"**: First appearance, [X] conversions → Add immediately
### Declining Terms - Investigate ([Count])
- **"[Term]"**: -[X]% impressions → Check relevance/seasonality
### Recommendations
1. Add [X] rising terms as keywords
2. Investigate [Y] declining terms
3. Monitor [Z] new terms for patterns
Detailed adds: