From google-ads
Identify performance anomalies and recommend automated alert configurations for key metric deviations.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Establish baseline metrics and detect significant deviations that indicate problems requiring immediate attention. Configure alert thresholds to catch issues like conversion drops, impression losses, or cost spikes before they cause major damage.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Establish baseline metrics and detect significant deviations that indicate problems requiring immediate attention. Configure alert thresholds to catch issues like conversion drops, impression losses, or cost spikes before they cause major damage.
Data Source: Standard
Standard Data:
data/performance/campaigns/*/campaign_metrics_30_days.md - Campaign performancedata/performance/campaigns/*/*/ad_group_metrics_30_days.md - Ad group performancedata/account/campaigns/*/campaign.md - Budget settingsReference GAQL:
SELECT
campaign.name,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.ctr,
metrics.average_cpc
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status = 'ENABLED'
Use /google-ads:get-custom for period comparisons or daily granularity.
| Condition | Severity |
|---|---|
| Impressions -50% day-over-day | Critical |
| Conversions -80% week-over-week | Critical |
| CPA +100% vs target | Critical |
| CTR -50% day-over-day | Critical |
| Impressions -25% week-over-week | Warning |
| Conversions -30% week-over-week | Warning |
Short format (default):
## Anomaly Alert Audit
**Account:** [Name] | **Period:** Last 30 days | **Anomalies:** [X]
### Critical Alerts ([Count])
- **[Campaign]**: Impressions -[X]% vs baseline → Investigate immediately
- **[Campaign]**: Conversions dropped [X]% → Check tracking
### Warnings ([Count])
- **[Campaign]**: CTR declining [X]% week-over-week → Monitor ad fatigue
### Recommended Alert Configuration
| Metric | Threshold | Frequency |
|--------|-----------|-----------|
| Impression drop | -50% DoD | Daily |
| Conversion drop | -30% WoW | Daily |
| CPA spike | +100% vs target | Daily |
Detailed adds: