Skill

skill-122-automated-keyword-pause-rules

Identify keywords exceeding spend thresholds with zero conversions and recommend automated pause rules.

Install

npx claudepluginhub trueclicks/claude-plugins --plugin google-ads

Tool Access

This skill is limited to using the following tools:

ReadGrepGlob

Preview

Identify keywords wasting budget with zero conversions and recommend automated rule configurations to prevent ongoing waste. This analysis calculates appropriate thresholds based on account CPA targets and flags keywords currently meeting pause criteria.

SKILL.md

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Last CommitMar 21, 2026

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Skill 122: Automated Keyword Pause Rules

Purpose

Data Requirements

Data Source: Standard

Standard Data:

data/performance/campaigns/*/*/keywords_metrics_30_days.md - Keyword performance metrics
data/account/campaigns/*/campaign.md - Target CPA settings
data/account/campaigns/*/*/keywords.md - Keyword settings

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_criterion.keyword.text,
  ad_group_criterion.keyword.match_type,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions
FROM keyword_view
WHERE ad_group_criterion.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.cost_micros DESC

Use /google-ads:get-custom for different date ranges or additional metrics.

Analysis Steps

Establish thresholds: Calculate pause threshold based on 2x target CPA (or account average CPA)
Identify zero-conversion keywords: Find keywords with spend above threshold and 0 conversions
Flag approaching threshold: List keywords at 50-100% of threshold with 0 conversions
Exclude brand/strategic keywords: Note keywords that should be excluded from auto-pause
Generate rule configurations: Provide specific rule settings for Google Ads

Thresholds

Condition	Severity
Cost > 2x CPA with 0 conversions	Critical
Cost > 1.5x CPA with 0 conversions	Warning
Cost > 1x CPA with 0 conversions	Info
CTR < 0.5% with 1000+ impressions	Warning

Output

Short format (default):

## Automated Pause Rules Audit

**Account:** [Name] | **Keywords Analyzed:** [X] | **Pause Candidates:** [Y]

### Critical - Pause Now ([Count])
- **[Keyword]** ([Campaign]): $[Cost] spent, 0 conversions → Pause immediately
- **[Keyword]**: $[Cost] spent, 0 conversions → Pause immediately

### Warning - Approaching Threshold ([Count])
- **[Keyword]**: $[Cost] of $[Threshold], 0 conversions → Monitor closely

### Recommended Rule Configuration
- Threshold: $[2x CPA] (2x target CPA)
- Frequency: Daily
- Exclusions: Brand terms, keywords < 14 days old

### Waste Summary
Total spend on zero-conversion keywords: $[Amount]

Detailed adds:

Full table of keywords meeting pause criteria
Rule configuration details for Google Ads setup
Exclusion list recommendations
Historical pattern analysis