From google-ads
Monitor search queries triggered by close variants and 'same meaning' expansions to identify irrelevant traffic.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Monitor search queries triggered by close variants and "same meaning" expansions. Google's match type expansions can trigger irrelevant queries that waste budget despite using exact or phrase match.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Monitor search queries triggered by close variants and "same meaning" expansions. Google's match type expansions can trigger irrelevant queries that waste budget despite using exact or phrase match.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/keywords.md - Keywords with match typesdata/performance/campaigns/*/*/search_terms_metrics_30_days.md - Search term reportsReference GAQL:
SELECT
search_term_view.search_term,
segments.keyword.info.text,
segments.keyword.info.match_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions
FROM search_term_view
WHERE segments.date DURING LAST_30_DAYS
AND metrics.clicks > 0
ORDER BY metrics.cost_micros DESC
LIMIT 5000
Use /google-ads:get-custom for expanded analysis.
| Condition | Severity |
|---|---|
| Zero-conversion variants with >$50 spend | Critical |
| "Same meaning" variants with different intent | Warning |
| Variant conversion rate <50% of exact match | Warning |
| >50% of clicks from variants (exact match keywords) | Info |
Short (default):
## Close Variant Expansion Analysis
**Account:** [name] | **Keywords:** [count] | **Search Terms:** [count]
### Match Analysis
| Type | Conv Rate | CPA |
|------|-----------|-----|
| Exact query match | [%] | $[amount] |
| Close variants | [%] | $[amount] |
### Problematic Variants
| Keyword | Search Term Triggered | Issue | Spend |
|---------|----------------------|-------|-------|
| [keyword] | [query] | Same meaning mismatch | $[amount] |
### Recommendations
1. Add [count] problematic variants as exact match negatives
2. Move high-value keywords to exact match
3. Build proactive negative list for common mismatches
Detailed adds: