From google-ads
Exclude mobile app placements, particularly games and children's apps, which typically generate accidental clicks.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Exclude mobile app placements, particularly games and children's apps, which typically generate accidental clicks and low-quality traffic with near-zero conversion rates.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Exclude mobile app placements, particularly games and children's apps, which typically generate accidental clicks and low-quality traffic with near-zero conversion rates.
Data Source: Custom GAQL Required
GAQL Query:
SELECT
detail_placement_view.display_name,
detail_placement_view.placement,
detail_placement_view.placement_type,
detail_placement_view.target_url,
campaign.name,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.ctr
FROM detail_placement_view
WHERE segments.date DURING LAST_30_DAYS
AND detail_placement_view.placement_type = 'MOBILE_APPLICATION'
ORDER BY metrics.cost_micros DESC
LIMIT 500
Run via /google-ads:get-custom with query name mobile_app_placements.
Standard Data:
data/account/campaigns/*/campaign.md - Identify Display/Video campaigns| Condition | Severity |
|---|---|
| >$500/month on mobile apps with <1% conversion rate | Critical |
| Game apps with zero conversions | Warning |
| App CTR >3% (likely accidental clicks) | Warning |
| No app exclusions configured | Info |
Short (default):
## Mobile App Placement Analysis
**Account:** [name] | **App Spend:** $[amount] | **App Conversion Rate:** [%]
### Performance Comparison
| Placement Type | Spend | Conv Rate | CPA |
|----------------|-------|-----------|-----|
| Websites | $[amount] | [%] | $[amount] |
| Mobile Apps | $[amount] | [%] | $[amount] |
### Critical
- **Mobile apps underperforming by [X]%** - Consider full exclusion
### Recommendations
1. **Option A:** Exclude all mobile apps - Save $[amount]/month
2. **Option B:** Exclude game and children's app categories
3. **Option C:** Exclude specific zero-conversion apps
### High-Risk Apps to Exclude
| App | Category | Spend | Conv | CTR |
|-----|----------|-------|------|-----|
| [name] | Game | $[amount] | 0 | [%] |
Detailed adds: