From google-ads
Pre-build comprehensive negative keyword lists with common irrelevant terms to prevent wasted spend.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Pre-build comprehensive negative keyword lists with common irrelevant terms to prevent wasted spend before it occurs. Proactive negatives block waste from day one instead of waiting for search term reports.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Pre-build comprehensive negative keyword lists with common irrelevant terms to prevent wasted spend before it occurs. Proactive negatives block waste from day one instead of waiting for search term reports.
Data Source: Standard
Standard Data:
data/account/shared_negative_lists.md - Existing shared negative listsdata/account/campaigns/*/negative_keywords.md - Campaign-level negativesdata/account/campaigns/*/*/negative_keywords.md - Ad group-level negativesdata/performance/campaigns/*/*/search_terms_metrics_30_days.md - Search term reportsReference GAQL:
SELECT
campaign.name,
ad_group.name,
search_term_view.search_term,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions
FROM search_term_view
WHERE segments.date DURING LAST_30_DAYS
AND metrics.clicks > 0
ORDER BY metrics.cost_micros DESC
LIMIT 5000
Use /google-ads:get-custom for expanded search term analysis.
| Condition | Severity |
|---|---|
| No shared negative lists in account | Critical |
| Missing job/career negatives | Warning |
| Missing free/DIY negatives | Warning |
| High-spend zero-conversion search terms | Warning |
| <50 negative keywords total | Info |
Short (default):
## Negative Keyword Coverage Audit
**Account:** [name] | **Shared Lists:** [count] | **Total Negatives:** [count] | **Gaps:** [count]
### Critical
- **No shared negative lists** - Create universal negative list
### Warnings
- **Missing job/career negatives** - Add: jobs, careers, salary, hiring
- **Missing free/DIY negatives** - Add: free, tutorial, how to, DIY
### Search Term Findings
- **[count] zero-conversion terms** with $[amount] spend - Add as negatives
### Recommendations
1. Create "Universal Negatives" shared list with [count] terms
2. Add [count] search terms as campaign negatives
3. Estimated monthly savings: $[amount]
Detailed adds: