From google-ads
Evaluate whether cross-device conversion paths are captured through Enhanced Conversions.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Evaluate whether cross-device conversion paths are captured. Multi-device journeys are the norm; single-device attribution undervalues initiating campaigns and causes budget misallocation.
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Evaluate whether cross-device conversion paths are captured. Multi-device journeys are the norm; single-device attribution undervalues initiating campaigns and causes budget misallocation.
Data Source: Standard + Custom GAQL
Standard Data:
data/account/account_summary.md - Enhanced Conversions statusdata/account/conversion_actions.md - Conversion settingsReference GAQL:
SELECT
segments.device,
segments.conversion_action_name,
metrics.conversions,
metrics.all_conversions
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom for device-level conversion analysis.
| Condition | Severity |
|---|---|
| Enhanced Conversions not enabled | Critical |
| Large gap between conversions and all_conversions | Warning |
| Mobile bid adjustments heavily negative (compensating) | Warning |
| Last-click attribution still in use | Warning |
| Google Signals disabled | Info |
Short (default):
## Cross-Device Tracking Audit
**Account:** [name] | **Enhanced Conv:** [On/Off] | **DDA:** [On/Off] | **Issues:** [count]
### Critical
- **Enhanced Conversions not enabled** - Missing cross-device paths
### Warnings
- **Mobile -50% bid adjustment** - May be compensating for tracking gap
- **Last-click attribution** - Undervalues mobile/initiating touchpoints
### Recommendations
1. Enable Enhanced Conversions for web
2. Switch to Data-Driven Attribution
3. Review mobile bid adjustments after cross-device tracking enabled
Detailed adds: