From google-ads
Verify that conversion values reflect actual business value (revenue, profit margin, LTV).
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Verify that conversion values reflect actual business value. Accurate values enable value-based bidding that optimizes for profit, not just conversion volume.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Verify that conversion values reflect actual business value. Accurate values enable value-based bidding that optimizes for profit, not just conversion volume.
Data Source: Standard + Custom GAQL
Standard Data:
data/account/conversion_actions.md - Conversion value settingsdata/performance/campaigns/*/campaign_metrics_30_days.md - Value per conversionReference GAQL:
SELECT
conversion_action.name,
conversion_action.type,
conversion_action.status,
conversion_action.value_settings.default_value,
conversion_action.value_settings.always_use_default_value
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'
Use /google-ads:get-custom for detailed value analysis.
| Condition | Severity |
|---|---|
| Primary conversion with no value assigned | Critical |
| All conversions valued at $1 (placeholder) | Critical |
| Static values on dynamic transactions | Warning |
| Gross revenue including shipping/tax | Warning |
| Value discrepancy >15% vs. actual | Warning |
Short (default):
## Conversion Value Accuracy Audit
**Account:** [name] | **Conversions Tracked:** [count] | **With Values:** [count] | **Issues:** [count]
### Critical
- **[conversion] has no value assigned** - All conversions treated equally
- **All conversions at $1** - Placeholder value never updated
### Warnings
- **Static value on e-commerce purchase** - Use dynamic transaction values
- **Values include shipping/tax** - Report gross, not net revenue
### Recommendations
1. Implement dynamic revenue tracking for purchases
2. Consider margin-adjusted values (revenue x margin %)
3. Update lead gen values based on close rates
Detailed adds: