From google-ads
Audit Customer Match list usage, freshness, and application strategy for cross-device targeting.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit Customer Match list usage for cross-device targeting and lookalike creation. Customer Match is the most durable targeting signal as third-party cookies decline.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Audit Customer Match list usage for cross-device targeting and lookalike creation. Customer Match is the most durable targeting signal as third-party cookies decline.
Data Source: Custom GAQL Required
GAQL Query:
SELECT
user_list.name,
user_list.id,
user_list.type,
user_list.size_for_display,
user_list.size_for_search,
user_list.membership_status,
user_list.match_rate_percentage
FROM user_list
WHERE user_list.type = 'CRM_BASED'
Run via /google-ads:get-custom with query name customer_match_lists.
Standard Data:
data/account/campaigns/*/audience_targeting.md - Audience usage| Condition | Severity |
|---|---|
| No Customer Match lists in account | Critical |
| Customer Match list <1,000 matched users | Warning |
| List not updated in >90 days | Warning |
| Lists exist but not applied to campaigns | Warning |
| No high-value customer segment | Info |
Short (default):
## Customer Match List Audit
**Account:** [name] | **CM Lists:** [count] | **Applied:** [count] | **Issues:** [count]
### Critical
- **No Customer Match lists** - Upload customer email list
### Warnings
- **[list] not updated in [X] days** - Refresh weekly/monthly
- **[list] only [X] matched users** - Below 1,000 minimum
### Recommendations
1. Upload all customer emails (target: 10,000+)
2. Create high-value customer segment (top 20% LTV)
3. Set up weekly automated refresh from CRM
Detailed adds: