From google-ads
Maintain exclusion lists for users who converted within an appropriate window (7-30 days).
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Maintain exclusion lists for recent converters. Showing ads to recent buyers wastes 5-15% of remarketing budgets and can irritate customers who just purchased.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Maintain exclusion lists for recent converters. Showing ads to recent buyers wastes 5-15% of remarketing budgets and can irritate customers who just purchased.
Data Source: Standard
Standard Data:
data/account/campaigns/*/audience_targeting.md - Audience targeting and exclusionsdata/account/campaigns/*/*/audience_targeting.md - Ad group audiencesReference GAQL:
SELECT
campaign.name,
ad_group_criterion.user_list.user_list,
ad_group_criterion.negative
FROM ad_group_audience_view
WHERE ad_group_criterion.negative = true
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom for complete exclusion inventory.
| Condition | Severity |
|---|---|
| No converter exclusion on any campaign | Critical |
| Remarketing campaign without purchaser exclusion | Critical |
| Exclusion window shorter than buying cycle | Warning |
| Exclusion on some campaigns but not all | Warning |
Short (default):
## Converter Exclusion Audit
**Account:** [name] | **Remarketing Campaigns:** [count] | **With Exclusions:** [count]
### Critical
- **No purchaser exclusion on remarketing** - Wasting budget on converters
- **[count] campaigns missing converter exclusion** - Add immediately
### Warnings
- **Exclusion at 7 days, buying cycle ~30 days** - Extend to 30+ days
### Recommendations
1. Create "Purchasers - Last 30 Days" exclusion list
2. Apply to all remarketing and prospecting Display campaigns
3. Consider 90-day exclusion for acquisition campaigns
Detailed adds: