From google-ads
Set appropriate frequency caps (typically 3-5 impressions per user per week) to prevent ad fatigue and wasted impressions.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Set appropriate frequency caps to prevent ad fatigue and wasted impressions. Uncapped remarketing wastes spend on users who have decided not to convert and damages brand perception.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Set appropriate frequency caps to prevent ad fatigue and wasted impressions. Uncapped remarketing wastes spend on users who have decided not to convert and damages brand perception.
Data Source: Custom GAQL Required
GAQL Query:
SELECT
campaign.name,
campaign.frequency_caps,
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type IN ('DISPLAY', 'VIDEO')
AND campaign.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
Run via /google-ads:get-custom with query name frequency_analysis.
Standard Data:
data/account/campaigns/*/campaign.md - Campaign settings| Condition | Severity |
|---|---|
| No frequency cap on remarketing campaign | Critical |
| Caps above 10 impressions/week | Warning |
| No frequency cap on any Display campaign | Warning |
| Caps below 2/week (under-exposure) | Info |
Short (default):
## Frequency Capping Audit
**Account:** [name] | **Display/Video Campaigns:** [count] | **Without Caps:** [count]
### Critical
- **[campaign]**: No frequency cap - Unlimited impressions per user
### Warnings
- **[campaign]**: Cap at 15/week - Reduce to 5/week
- **[count] campaigns without caps** - Add 3-5 impressions/week
### Recommendations
1. Set 5 impressions/week cap on all remarketing campaigns
2. Set 3 impressions/week cap on prospecting Display
3. Consider 3/week cap for YouTube TrueView
Detailed adds: