From google-ads
Audit Remarketing Lists for Search Ads (RLSA) campaigns for proper audience targeting and bid adjustments.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit RLSA implementation in Search campaigns. Returning visitors convert at 2-3x the rate of new visitors, enabling broader keywords with controlled risk through audience-based bid adjustments.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Audit RLSA implementation in Search campaigns. Returning visitors convert at 2-3x the rate of new visitors, enabling broader keywords with controlled risk through audience-based bid adjustments.
Data Source: Standard
Standard Data:
data/account/campaigns/*/campaign.md - Campaign typesdata/account/campaigns/*/audience_targeting.md - Audience targeting modedata/account/campaigns/*/*/audience_targeting.md - Ad group audiencesdata/account/campaigns/*/bid_adjustments.md - Bid modifiersReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.user_list.user_list,
ad_group_criterion.bid_modifier,
ad_group_criterion.type
FROM ad_group_audience_view
WHERE campaign.advertising_channel_type = 'SEARCH'
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom for performance by audience segment.
| Condition | Severity |
|---|---|
| No audiences on any Search campaign | Critical |
| Search campaigns without any RLSA | Warning |
| Audiences applied but no bid adjustments | Warning |
| Negative bid adjustments on high-value audiences | Warning |
| No dedicated RLSA campaigns for broad capture | Info |
Short (default):
## RLSA Campaign Strategy Audit
**Account:** [name] | **Search Campaigns:** [count] | **With RLSA:** [count] | **Issues:** [count]
### Critical
- **[count] Search campaigns have no audience targeting** - Add observation audiences
### Warnings
- **Audiences applied without bid adjustments** - Add +20-50% for high-intent
- **Cart abandoners at +0%** - Increase to +30-40%
### Recommendations
1. Add all website visitors (observation) to all Search campaigns
2. Apply +30% adjustment for cart abandoners
3. Consider dedicated RLSA campaign for broader keywords
Detailed adds: