From google-ads
Audit audience segments based on funnel position: homepage visitors, product viewers, cart abandoners, and past purchasers.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Audit audience segments based on user funnel position. Segmented remarketing delivers up to 150% higher conversion rates compared to generic lists by matching messaging and bids to user intent.
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Audit audience segments based on user funnel position. Segmented remarketing delivers up to 150% higher conversion rates compared to generic lists by matching messaging and bids to user intent.
Data Source: Standard
Standard Data:
data/account/campaigns/*/audience_targeting.md - Campaign-level audiencesdata/account/campaigns/*/*/audience_targeting.md - Ad group-level audiencesReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.user_list.user_list,
ad_group_criterion.type,
ad_group_criterion.status,
ad_group_criterion.bid_modifier
FROM ad_group_audience_view
WHERE segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom if you need audience sizes or additional details.
| Condition | Severity |
|---|---|
| No cart abandoner audience (e-commerce) | Critical |
| No past purchaser exclusion list | Critical |
| No product viewer audience (e-commerce) | Warning |
| Only "All Visitors" audience (no segmentation) | Warning |
| Missing form abandoner audience (lead gen) | Warning |
Short (default):
## Audience Segmentation Audit
**Account:** [name] | **Audiences Found:** [count] | **Funnel Gaps:** [count]
### Critical
- **No cart abandoner audience** - Create 7-14 day cart abandoner list
- **No purchaser exclusion** - Wasting budget on recent converters
### Warnings
- **No product viewer audience** - Missing mid-funnel targeting
- **Only generic "All Visitors"** - Segment for better performance
### Recommendations
1. Create cart abandoner audience (7-14 day window)
2. Create purchaser exclusion list (30 days minimum)
3. Add product viewer audiences for dynamic remarketing
Detailed adds: