From google-ads
Evaluate whether New Customer Acquisition (NCA) mode is enabled to bid more aggressively for new customers vs existing customers.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Evaluate whether New Customer Acquisition (NCA) mode is enabled to bid more aggressively for new customers vs existing customers. This helps grow the customer base rather than re-converting existing customers at inflated costs.
Guides Payload CMS config (payload.config.ts), collections, fields, hooks, access control, APIs. Debugs validation errors, security, relationships, queries, transactions, hook behavior.
Builds scalable data pipelines, modern data warehouses, and real-time streaming architectures using Spark, dbt, Airflow, Kafka, and cloud platforms like Snowflake, BigQuery.
Builds production Apache Airflow DAGs with best practices for operators, sensors, testing, and deployment. For data pipelines, workflow orchestration, and batch job scheduling.
Evaluate whether New Customer Acquisition (NCA) mode is enabled to bid more aggressively for new customers vs existing customers. This helps grow the customer base rather than re-converting existing customers at inflated costs.
Data Source: Custom GAQL Required
GAQL Query - NCA Settings:
SELECT
campaign_lifecycle_goal.campaign,
campaign_lifecycle_goal.customer_acquisition_goal_settings.optimization_mode,
campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.value,
campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.high_lifetime_value
FROM campaign_lifecycle_goal
GAQL Query - Customer Lists:
SELECT
user_list.id,
user_list.name,
user_list.type,
user_list.size_for_search
FROM user_list
WHERE user_list.type = 'CRM_BASED'
AND user_list.membership_status = 'OPEN'
Run via /google-ads:get-custom with query name pmax_nca_settings.
| Condition | Severity |
|---|---|
| NCA enabled but no customer list uploaded | Critical |
| Customer list <1,000 users | Warning |
| Customer list >30 days old | Warning |
| Value multiplier >3x | Warning |
| NCA disabled with >70% existing customer conversions | Info |
Short (default):
## PMax New Customer Acquisition Audit
**Account:** [name] | **NCA Enabled:** [Yes/No] | **Customer List:** [Yes/No] | **Issues:** [count]
### Critical
- **NCA enabled without customer list** - Upload purchaser list immediately
### Warnings
- **Customer list outdated** - Last updated [X days] ago, refresh weekly
- **Value multiplier at [X]x** - Consider reducing to 1.5-2x
### Recommendations
1. Enable NCA on [campaign] with 1.3-1.5x multiplier
2. Upload current customer list ([count] customers)
3. Expected impact: +[%] new customer conversions
Detailed adds: