Skill

skill-068-ad-relevance-gap-identification

Flag keywords where ad copy does not match keyword intent.

Install

npx claudepluginhub trueclicks/claude-plugins --plugin google-ads

Tool Access

This skill is limited to using the following tools:

ReadGrepGlob

Preview

Flag keywords where ad copy does not match keyword intent. Low Ad Relevance indicates a disconnect between what users search for and what ads show, leading to lower Quality Scores and wasted spend.

SKILL.md

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Parent Repo Stars1

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Last CommitMar 21, 2026

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Skill 068: Ad Relevance Gap Identification

Purpose

Flag keywords where ad copy does not match keyword intent. Low Ad Relevance indicates a disconnect between what users search for and what ads show, leading to lower Quality Scores and wasted spend.

Data Requirements

Data Source: Standard

Standard Data:

data/account/campaigns/*/*/keywords.md - Keyword data with Ad Relevance component
data/account/campaigns/*/*/ads.md - Ad copy (headlines, descriptions)
data/performance/campaigns/*/*/keywords_metrics_30_days.md - Performance for prioritization

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_criterion.keyword.text,
  ad_group_criterion.quality_info.quality_score,
  ad_group_criterion.quality_info.creative_quality_score,
  metrics.impressions,
  metrics.cost_micros
FROM keyword_view
WHERE ad_group_criterion.status = 'ENABLED'
  AND campaign.status = 'ENABLED'
  AND metrics.impressions > 50
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom if you need additional fields.

Analysis Steps

Identify Below Average Ad Relevance: Filter keywords with creative_quality_score = BELOW_AVERAGE.
Analyze ad copy: Check if keywords appear in headlines/descriptions, evaluate semantic relevance.
Assess ad group structure: Count keywords per ad group, check theme consistency.
Generate gap report: Keywords with issues, restructuring recommendations.

Thresholds

Condition	Severity
Ad Relevance Below Average + Cost > $200/30d	Critical
Keyword not in any ad headline or description	Critical
Ad group has >20 keywords with mixed themes	Critical
Ad Relevance Below Average	Warning
Intent mismatch (transactional kw, informational ad)	Warning
Generic ad copy for specific keywords	Warning

Output

Short (default):

## Ad Relevance Gap Audit

**Account:** [Name] | **Keywords Analyzed:** [X] | **Below Average:** [Y]

### Critical ([Count])
- **[Keyword]** in [Ad Group]: Not in ad copy, $[Cost] -> Add to headline or split ad group

### Warnings ([Count])
- **[Keyword]**: [Issue] -> [Fix]

### Recommendations
1. [Priority action]
2. [Secondary action]

Detailed adds:

Ad group structure analysis
Keyword-to-ad mapping
Ad group split recommendations
Keyword insertion opportunities