From google-ads
Evaluate usage of in-market segments and custom intent audiences to improve targeting precision.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
In-market segments and custom intent audiences help reach users with demonstrated purchase intent. This skill evaluates current usage, identifies performance patterns, and recommends additional segments to add or custom intent audiences to create.
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In-market segments and custom intent audiences help reach users with demonstrated purchase intent. This skill evaluates current usage, identifies performance patterns, and recommends additional segments to add or custom intent audiences to create.
Data Source: Custom GAQL Required
The standard export includes audience targeting setup but not audience-level performance metrics.
Standard Data:
data/account/campaigns/*/audience_targeting.md - Current audience setupGAQL Query:
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.user_interest.user_interest_category,
ad_group_criterion.custom_intent.custom_intent,
ad_group_criterion.bid_modifier,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.conversions_value
FROM ad_group_audience_view
WHERE segments.date DURING LAST_30_DAYS
AND metrics.impressions > 0
Run via /google-ads:get-custom with query name audience_performance.
Review current audience setup: Read audience targeting files, identify in-market audiences in use, identify custom intent audiences, note targeting mode.
Evaluate in-market audience performance: Fetch performance data, calculate CPA/ROAS vs non-audience traffic, identify high and low performers.
Identify missing opportunities: Relevant in-market segments not used, custom intent audiences not created, high-performing audiences underutilized.
Generate recommendations: In-market segments to add, custom intent audiences to create, bid adjustments for existing audiences.
| Condition | Severity |
|---|---|
| No in-market or custom intent audiences used | High |
| In-market audience CPA >30% below average | High (increase bid) |
| In-market audience CPA >50% above average | Warning (decrease/remove) |
| Missing relevant in-market category for business | Warning |
| Custom intent audience not created for competitors | Info |
Short (default):
## In-Market & Custom Intent Audit
**Account:** [Name] | **In-Market Segments Used:** [X] | **Custom Intent Audiences:** [Y]
### High Priority ([Count])
- **[Campaign]**: No in-market audiences → Add [relevant categories]
### In-Market Performance
| Segment | Cost | Conv | CPA | vs Avg |
|---------|------|------|-----|--------|
| [Category] | $[X] | [Y] | $[Z] | [%] |
### Recommended Custom Intent Audiences
1. **Competitor Intent**: [competitor1], [competitor2] keywords
2. **Product Intent**: [product + buy], [product + price] keywords
### Recommendations
1. [Priority action]
2. [Secondary action]
Detailed adds: