From google-ads
Verify that conversion values reflect actual business value (revenue, profit margin, LTV) to enable Smart Bidding to optimize for profit, not just conversion volume.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Without accurate conversion values, tROAS bidding optimizes for revenue regardless of margin, potentially prioritizing low-profit conversions. This skill verifies that conversion values reflect actual business value (revenue, profit margin, LTV) and identifies opportunities for value-based optimization.
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Without accurate conversion values, tROAS bidding optimizes for revenue regardless of margin, potentially prioritizing low-profit conversions. This skill verifies that conversion values reflect actual business value (revenue, profit margin, LTV) and identifies opportunities for value-based optimization.
Data Source: Standard
Standard Data:
data/account/conversion_actions.md - Conversion action settings, default valuesdata/account/account_summary.md - Account-level conversion settingsdata/performance/campaigns/*/campaign_metrics_30_days.md - Conversion valuesReference GAQL:
SELECT
conversion_action.id,
conversion_action.name,
conversion_action.category,
conversion_action.type,
conversion_action.value_settings.default_value,
conversion_action.value_settings.always_use_default_value,
conversion_action.counting_type,
conversion_action.status
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'
Use /google-ads:get-custom for detailed value settings.
Inventory conversion actions: List all conversions with value sources (dynamic, static, default) and counting type.
Assess value accuracy: Compare reported values to actual business data, check for static values that should be dynamic, identify conversions missing value data.
Evaluate value types: Transaction revenue vs profit margin, lead value based on close rate x LTV, micro-conversion value estimation.
Check Smart Bidding alignment: tROAS campaigns with value accuracy, Max Conversion Value campaigns, portfolio strategies using values.
Identify optimization opportunities: Profit-based value implementation, LTV-based lead valuation, product margin differentiation.
| Condition | Severity |
|---|---|
| Lead conversion with $0 value | Critical |
| E-commerce without dynamic values | Critical |
| tROAS campaign with static values | High |
| Revenue vs profit variance >20% | Warning |
| Lead value not reflecting LTV | Warning |
| Conversion value variance >10% from actuals | Info |
Short (default):
## Conversion Value Assessment
**Account:** [Name] | **Conversion Actions:** [X] | **Using Accurate Values:** [Y]%
### Critical ([Count])
- **[Conversion]**: $0 value assigned → Set value to $[X] based on [calculation]
### Warnings ([Count])
- **[Conversion]**: Static $[X] value, actual value $[Y] → Update or implement dynamic
### Recommendations
1. [Priority value update]
2. [Secondary optimization]
Detailed adds: