Skill

skill-034-ad-copy-landing-page-consistency

Verify alignment between ad messaging and landing page content.

Install

npx claudepluginhub trueclicks/claude-plugins --plugin google-ads

Tool Access

This skill is limited to using the following tools:

ReadGrepGlob

Preview

Message match between ads and landing pages is critical for user experience, Quality Score (Landing Page Experience), and conversion rates. When users click ads promising one thing but land on pages about something else, they bounce. This audit identifies messaging misalignments.

SKILL.md

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Last CommitMar 21, 2026

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Skill 034: Ad Copy-to-Landing Page Message Consistency

Purpose

Data Requirements

Data Source: Standard

Standard Data:

data/account/campaigns/*/*/ads.md - RSA headlines, descriptions, final URLs
data/account/campaigns/*/*/keywords.md - Keywords for context

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.final_urls,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND ad_group_ad.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.clicks DESC

Use /google-ads:get-custom for high-traffic ad prioritization.

Analysis Steps

Extract ad messaging elements: Headlines, descriptions, final URLs - identify key promises, offers, CTAs
Categorize messaging themes: Offers (discounts, free shipping), features, benefits, trust signals
Map ads to landing pages: Group by final URL, note unique URLs per campaign
Identify potential mismatches: Ad mentions offer not on page, different products highlighted, conflicting CTAs
Prioritize by traffic: Focus on high-click landing pages first

Thresholds

Condition	Severity
Ad mentions specific offer not verifiable on page	Critical
All ads point to homepage	Warning
Ad CTA doesn't match page CTA	Warning
Time-sensitive offer in ad (needs verification)	Warning

Output

Short (default):

## Ad-Landing Page Consistency Audit
**Account:** [Name] | **Unique URLs:** [X] | **Potential Mismatches:** [Y]

### Critical ([Count])
- **"[Ad headline/promise]"** -> [URL]: Verify [offer/claim] is visible on page

### Warnings ([Count])
- **[X] ad groups** point to homepage -> Create specific landing pages
- **"[Time-sensitive offer]"**: Verify promotion is current

### High-Traffic URLs to Review
| URL | Clicks | Ad Promises | Verify |
|-----|--------|-------------|--------|

### Recommendations
1. [Priority action]

Detailed adds:

Full ad-to-URL mapping table
Promises checklist by landing page
URL diversity analysis by campaign