From google-ads
Find Low performing headlines and descriptions to replace with better alternatives.
npx claudepluginhub trueclicks/claude-plugins --plugin google-adsThis skill is limited to using the following tools:
Google rates individual RSA assets (headlines, descriptions) as Best, Good, Low, or Learning. Low-rated assets reduce overall ad effectiveness and should be replaced. This analysis identifies underperformers and suggests replacements based on high-performing asset patterns.
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Google rates individual RSA assets (headlines, descriptions) as Best, Good, Low, or Learning. Low-rated assets reduce overall ad effectiveness and should be replaced. This analysis identifies underperformers and suggests replacements based on high-performing asset patterns.
Data Source: Custom GAQL Required
Standard export does not include asset-level performance ratings.
GAQL Query:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad_asset_view.field_type,
ad_group_ad_asset_view.performance_label,
asset.text_asset.text,
asset.type,
metrics.impressions,
metrics.clicks
FROM ad_group_ad_asset_view
WHERE ad_group_ad.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY ad_group_ad_asset_view.performance_label DESC
Run via /google-ads:get-custom with query name asset_performance.
| Condition | Severity |
|---|---|
| >20% of assets rated Low | Critical |
| Low asset in high-spend campaign | Critical |
| Any asset rated Low | Warning |
| No Best assets in RSA | Warning |
| All assets Learning (new RSA) | Info |
Short (default):
## RSA Asset Performance Audit
**Account:** [Name] | **Assets:** [X] | **Low-rated:** [Y]%
### Replace (Low-rated) ([Count])
- **[Campaign] / [Ad Group]**: "[Low asset text]" -> Suggested: "[replacement based on Best patterns]"
### Top Performers to Replicate
- "[Best asset text]" - [X] campaigns, [Y]% CTR
### Summary
| Rating | Headlines | Descriptions |
|--------|-----------|--------------|
| Best | X | X |
| Good | X | X |
| Low | X | X |
| Learning | X | X |
### Recommendations
1. [Priority replacement action]
Detailed adds: