skill-009-account-defaults-audit

Skill 009: Account-Level Default Settings Audit

Purpose

Review account-level settings including auto-tagging, conversion tracking defaults, auto-applied recommendations opt-ins, and linked accounts. Auto-applied recommendations can silently change bid strategies, add broad match keywords, or increase budgets without consent.

Data Requirements

Data Source: Custom GAQL Required

Standard account summary may lack complete settings. Custom GAQL provides comprehensive account configuration.

GAQL Query (account settings):

SELECT
  customer.id,
  customer.descriptive_name,
  customer.auto_tagging_enabled,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.remarketing_setting.google_global_site_tag
FROM customer

GAQL Query (conversion actions):

SELECT
  conversion_action.id,
  conversion_action.name,
  conversion_action.type,
  conversion_action.status,
  conversion_action.primary_for_goal,
  conversion_action.counting_type,
  conversion_action.attribution_model_settings.attribution_model
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'

Run via /google-ads:get-custom with query names account_settings and conversion_actions.

Note: Auto-applied recommendations settings require Google Ads UI review or Recommendations API (not available via standard GAQL).

Analysis Steps

1. Check auto-tagging: Verify enabled (required for Google Analytics integration)
2. Review conversion tracking: Check status, verify conversion actions configured, review attribution models
3. Check auto-applied recommendations: Flag dangerous auto-applies (add broad match, increase budgets, change bidding)
4. Review linked accounts: GA4, Merchant Center, YouTube, Search Console
5. Audit conversion actions: Check primary actions, counting methods, attribution models

Thresholds

Condition	Severity
Auto-tagging disabled	Critical
No conversion tracking	Critical
Auto-apply "Add broad match" enabled	Critical
Auto-apply "Raise budgets" enabled	Critical
GA4 not linked	Warning
Non-primary actions included in optimization	Warning

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.

Short:

## Account Defaults Audit
**Account:** [Name] | **ID:** [X] | **Issues:** [Y]

### Critical ([Count])
- **Auto-tagging disabled** → Enable for proper Analytics tracking
- **Auto-apply "Add broad match" enabled** → Disable in Recommendations settings

### Warnings ([Count])
- **GA4 not linked** → Link for cross-platform insights
- **[Conv Action]**: Last-click attribution → Switch to data-driven

### Recommendations
1. Disable risky auto-apply settings immediately
2. Link GA4 property
3. Review conversion action configuration

Detailed adds:

• What Was Checked (auto-tagging, conversion tracking, auto-applies, linked accounts)
• Account settings table (Setting, Value, Status)
• Conversion actions table (Action, Type, Primary, Counting, Attribution)
• Auto-apply settings list with risk levels