skill-007-campaign-settings-hygiene

Skill 007: Campaign Settings Hygiene Check

Purpose

Audit all campaign-level settings including location targeting method, start/end dates, and network settings. A single misconfigured setting (e.g., targeting "interest in" rather than "presence in" a location) can waste significant budget.

Data Requirements

Data Source: Custom GAQL Required

Standard data includes basic campaign settings but may lack geo_target_type_setting. Custom GAQL provides complete settings.

GAQL Query:

SELECT
  campaign.id,
  campaign.name,
  campaign.status,
  campaign.start_date_time,
  campaign.end_date_time,
  campaign.geo_target_type_setting.positive_geo_target_type,
  campaign.geo_target_type_setting.negative_geo_target_type,
  campaign.network_settings.target_google_search,
  campaign.network_settings.target_search_network,
  campaign.network_settings.target_content_network
FROM campaign
WHERE campaign.status != 'REMOVED'

Run via /google-ads:get-custom with query name campaign_settings_audit.

Analysis Steps

1. Check location targeting: Flag campaigns using PRESENCE_OR_INTEREST (should be PRESENCE for most businesses)
2. Check start/end dates: Flag enabled campaigns with past end dates or verify future start dates are intentional
3. Check network settings: Verify Search campaigns don't have Display enabled; check Search Partners settings
4. Review device targeting: Flag -100% device adjustments (fully excluded devices)

Thresholds

Condition	Severity
Location method = PRESENCE_OR_INTEREST	Critical
Search campaign with Display enabled	Critical
End date in past, campaign still enabled	Warning
No language targeting set	Warning
Device 100% excluded	Info

Output

Use Short format by default. Use Detailed if user requests comprehensive analysis.

Short:

## Campaign Settings Hygiene Audit
**Account:** [Name] | **Analyzed:** [X] campaigns | **Issues:** [Y]

### Critical ([Count])
- **[Campaign]**: Location targeting includes "interest in" → Change to PRESENCE only
- **[Campaign]**: Display Network enabled on Search → Disable

### Warnings ([Count])
- **[Campaign]**: End date [Date] has passed → Pause or remove end date

### Recommendations
1. Fix location targeting on [X] campaigns
2. Disable Display on Search campaigns
3. Review expired promotion campaigns

Detailed adds:

• What Was Checked (location settings, network settings, dates, device adjustments)
• Settings matrix table (Campaign, Location Method, Networks, End Date, Issues)
• Issues grouped by category with campaign counts