From ipad-kit
This skill should be used when the user asks about the investment funnel, CISF framework, FDI lifecycle, investor targeting, facilitation, after-care, promotion lifecycle, investment growth stages, or IPA business domains. Triggers: investment funnel, CISF, FDI, investor targeting, facilitation, after-care, promotion lifecycle, investment growth, attract, leads, expansion, advocacy, outreach, pipeline.
npx claudepluginhub tractorjuice/ipad-kit --plugin ipad-kitThis skill uses the workspace's default tool permissions.
The IPAD Framework models the complete foreign direct investment lifecycle through three interconnected structures: the Investment Growth Funnel (6 stages), the Promotion Lifecycle (5 phases), and 5 Business Domains aligned with the World Bank CISF service categories. Together these define how data flows from initial market awareness through investment realisation to policy advocacy.
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The IPAD Framework models the complete foreign direct investment lifecycle through three interconnected structures: the Investment Growth Funnel (6 stages), the Promotion Lifecycle (5 phases), and 5 Business Domains aligned with the World Bank CISF service categories. Together these define how data flows from initial market awareness through investment realisation to policy advocacy.
The funnel maps the investor journey from market awareness through long-term retention and policy feedback.
| Stage | Code | Purpose | Data Mart | Key Metrics |
|---|---|---|---|---|
| Outreach | -- | Build market awareness and country brand | Attract | Media reach, brand perception, event attendance |
| Lead | M2L | Identify and qualify potential investors | Leads | Lead volume, qualification rate, source effectiveness |
| Order | L2O | Convert qualified leads to committed decisions | Leads -> Facilitation | Conversion rate, pipeline value, time-to-decision |
| Delivery | O2O, O2F | Facilitate regulatory approvals and establishment | Facilitation | Service delivery time, approval rates, SLA compliance |
| Revenue | F2I, I2R | Realise investment and measure economic impact | Expansion | Jobs created, capital deployed, GDP contribution |
| Loyalty | -- | Retain investors, support expansion, close advocacy loop | Expansion -> Advocacy | Retention rate, expansion value, policy recommendations |
| Code | Transition | Description |
|---|---|---|
| M2L | Market to Lead | Outreach converts to identified lead |
| L2O | Lead to Opportunity | Qualified lead becomes active opportunity |
| O2O | Opportunity to Order | Investment decision committed |
| O2F | Order to Fulfilment | Regulatory facilitation begins |
| F2I | Fulfilment to Investment | Project established and operational |
| I2R | Investment to Retention | Aftercare and expansion support |
| Funnel Stage | Primary Layers | Analytics Focus |
|---|---|---|
| Outreach | L1 (FDI Drivers), L5 (Analytics) | Descriptive -- market intelligence dashboards |
| Lead | L2 (Raw Sources), L4 (Leads Store) | Diagnostic -- lead source analysis, targeting |
| Order/Delivery | L3 (Data Fabric), L4 (Facilitation Store) | Predictive -- conversion probability, bottleneck prediction |
| Revenue | L4 (Expansion Store), L5 (Analytics) | Prescriptive -- expansion recommendations |
| Loyalty | L6 (Insight Delivery), L7 (Decision Support) | Cognitive -- autonomous aftercare, policy intelligence |
| Level | Funnel Coverage |
|---|---|
| L1: Ad-Hoc | Outreach + Lead (basic), Delivery (manual) |
| L2: Centralised | Full funnel with centralised tracking |
| L3: Federated | Full funnel with domain ownership and automated monitoring |
| L4: Cognitive | AI-augmented funnel with predictive conversion and prescriptive actions |
| L5: Autonomous | Self-optimising funnel with autonomous lead scoring and investment matching |
The lifecycle defines end-to-end IPA operational processes mapped to funnel stages.
The IPAD Framework organises investment promotion data into 5 business domains, aligned with the funnel and World Bank CISF (Competitive Industries and Special Economic Zones Framework) service categories.
| Domain | Name | Entities | Data Mart | Funnel Stage | CISF Category |
|---|---|---|---|---|---|
| D1 | Investment Climate & Attractiveness | E-001 to E-009, E-048 | Attract | Outreach | Investment Climate |
| D2 | Investor Targeting & Leads | E-010 to E-014 | Leads | Lead | Investment Generation |
| D3 | Investment Facilitation & Delivery | E-015 to E-024 | Facilitation | Order/Delivery | Investment Facilitation |
| D4 | Expansion & After-Care | E-025 to E-038 | Expansion | Revenue | Retention & Expansion |
| D5 | Policy & Advocacy | E-039 to E-047, E-049 | Advocacy | Loyalty | Policy Advocacy |
Purpose: Understand and promote the jurisdiction's competitive advantages for attracting FDI.
Key entities: Jurisdiction Profile (E-001), Sector Profile (E-002), Competitor Benchmark (E-003), FDI Flow Record (E-004), Economic Indicator (E-005), Regulatory Framework (E-006), Incentive Programme (E-007), Infrastructure Asset (E-008), Market Intelligence Report (E-009), Quality of Life Index (E-048).
Purpose: Identify, qualify, and engage potential investors through structured pipeline management.
Key entities: Investor Profile (E-010), Lead Record (E-011), Campaign (E-012), Event (E-013), Engagement Record (E-014).
Purpose: Convert qualified leads into realised investments through regulatory facilitation.
Key entities: Investment Project (E-015), Service Request (E-016), Licence/Permit (E-017), Site/Location (E-018), Free Zone Profile (E-019), Government Agency (E-020), Inter-Agency Referral (E-021), Milestone (E-022), SLA (E-023), Compliance Record (E-024).
Purpose: Retain and grow existing investments through aftercare and economic impact measurement.
Key entities: Existing Investor (E-025), Aftercare Visit (E-026), Grievance (E-027), Expansion Opportunity (E-028), Economic Impact (E-029), Technology Transfer (E-030), Supply Chain Link (E-031), Employment Record (E-032), Export Record (E-033), Training Programme (E-034), Environmental Impact (E-035), Social Impact (E-036), Investor Satisfaction (E-037), Retention Risk (E-038).
Purpose: Close the feedback loop through evidence-based policy improvement.
Key entities: Policy Recommendation (E-039), Regulatory Change (E-040), Stakeholder Feedback (E-041), IPA Performance KPI (E-042), Annual Report (E-043), Benchmarking Report (E-044), Data Quality Score (E-045), Governance Decision (E-046), Data Product (E-047), Economic Cooperation (E-049).
| Tier | Stakeholders | Lifecycle Interaction |
|---|---|---|
| Tier 1: Leaders | Ministers, Directors General, Board | Strategic direction, policy decisions |
| Tier 2: Partners | Government agencies, Free Zones, embassies | Service delivery, inter-agency coordination |
| Tier 3: Entities | IPAs (national, sub-national), trade offices | Operational delivery, benchmarking |
| Tier 4: Teams | IPA staff, analysts, account managers | Day-to-day operations, data entry |
| Tier 5: Investors | Foreign investors, multinational companies | Service consumers, data subjects |
The lifecycle serves five outcome areas that define IPA value delivery.
| Outcome Area | Description | Lifecycle Phases |
|---|---|---|
| Information | Provide accurate, timely investment intelligence | Phase 1, 2 |
| Policies | Influence evidence-based policy reform | Phase 5 |
| Promotions | Execute effective investment promotion campaigns | Phase 1, 2 |
| Stimulation | Facilitate and deliver investment projects | Phase 3, 4 |
| Relations | Build and maintain investor relationships | Phase 2, 3, 4 |
Data flows through the lifecycle in a continuous loop:
Cross-cutting data groups (G18 Metadata & Governance, G19 Operational Data, G20 Reference Data) support all domains.
| Domain | Mandatory Groups | Optional Groups |
|---|---|---|
| D1: Attract | G1, G2, G3, G5, G6, G18 | G4, G7 |
| D2: Leads | G8, G9 | G10 |
| D3: Facilitation | G11, G12, G13 | -- |
| D4: Expansion | G14, G15 | -- |
| D5: Advocacy | G16, G17 | -- |
| Cross-cutting | G18, G19, G20 | -- |