From rmbc-skills
Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it st...
Creates email marketing sequences for welcome/onboarding, lead nurture, re-engagement, post-purchase, and sales, with guidelines on timing, subject lines, and CTAs.
Designs email sequences for drip campaigns, welcome series, lead nurture, re-engagement, and lifecycle programs with timing, subject lines, and best practices.
Designs email sequences for welcome, nurture, re-engagement, lifecycle, and drip campaigns with principles on timing, subject lines, and CTAs.
Share bugs, ideas, or general feedback.
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it starts. RMBC principles apply differently here: Research drives personalization, Mechanism explains how to get results, Brief structures the nurture arc, Copy executes with warmth over urgency.
| Input | Required | Description |
|---|---|---|
product_name | Yes | The product the customer owns — name and core promise |
target_audience | Yes | Who the customer is — demographics, goals, experience level |
key_benefits | Yes | Top 3-5 benefits the product delivers when used correctly |
subscription_model | Yes | One of: one-time (prevent refunds, encourage repeat purchase) or subscription (prevent cancellation) |
sequence_length | No | Number of emails: 5, 6, or 7 (default: 7) |
churn_triggers | No | Known reasons customers leave — objections, confusion points, competitor pull |
send_timing | No | Days between emails (default: Day 1, 3, 7, 14, 21, 30, 45) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Retention sequences invert the typical RMBC sales arc — instead of moving toward a purchase, they reinforce an existing one. Mechanism explains HOW to get results, not WHY to buy.
| Role | Emotional Need | Focus | |
|---|---|---|---|
| 1 — Welcome/Onboard | Set expectations, quick win | Excited but unsure | Show them step 1 — reduce overwhelm |
| 2 — Quick Win | Deliver the fastest visible result | Needs early proof it works | One specific action → one specific result |
| 3 — Deeper Value | Teach an advanced use case or hidden feature | Curious, engaged | Mechanism: HOW the product works behind the scenes |
| 4 — Social Proof | Show other customers' wins | Needs validation | Stories of people like them succeeding |
| 5 — Objection Preempt | Address the #1 reason people quit | Doubt creeping in | Name the objection, resolve it directly |
| 6 — Milestone Check | Celebrate progress, survey for feedback | Wants acknowledgment | "You've been with us X days — here's what you've achieved" |
| 7 — Renewal/Advocacy | Reinforce commitment, invite community or referral | Loyal, ready to advocate | Subscription: renewal framing. One-time: referral or repeat |
For 5-email sequences: combine 2+3 and 5+6. For 6-email sequences: combine 5+6.
Subscription model adjustments:
One-time model adjustments:
For each email, produce:
Rules:
Check that the sequence addresses:
If any stage is missing, revise.
## Retention Sequence: [Product Name]
**Model:** [one-time | subscription]
**Sequence Length:** [5-7] emails
**Send Schedule:** [Day 1, 3, 7, ...]
**Audience:** [target audience summary]
---
### Email 1: [Role Label] — Day [X]
**Subject:** [subject line]
**Preview:** [preview text]
[Full email body]
[Value CTA — action to take with the product]
---
### Email 2: [Role Label] — Day [X]
[...continue for each email...]
---
## Retention Strategy Notes
- **Churn window:** Highest risk at Day [X] — Email [Y] addresses this
- **Key objection handled:** Email [5] — [the specific objection]
- **Subscription/one-time adaptation:** [how email 7 differs by model]
- **Success metric:** [what to measure — open rate, product usage, reply rate, churn rate]
No selling in emails 1-6 — pure value delivery and relationship building
Every email must include a specific action the customer can take with the product
Subject lines must feel personal and warm — not promotional
Email 5 must name the actual objection/cancellation reason — not a vague "still happy?"
Social proof in email 4 must feature customers similar to the target audience
Sequence must adapt clearly between subscription and one-time models
Tone must be peer-to-peer throughout — never "Dear Valued Customer"
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/upsell-sequence-writer AFTER retention sequence (ascend only after value is delivered)/email-promo for promotional emails to retained customers/mechanism-ideation to explain how the product works (feeds email 3)/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join